$158730 - $214390

Your Title: Strategic Marketing Manager Job Location: Westminster, CO, USA or Richmond Hill, Ontario, CAN Our Department: Field Systems / Applanix

Are you passionate about go to market strategies? Do you enjoy working cross-functionally to develop strategic initiatives and support long-term revenue generation?

What You Will Do The Strategic Marketing Manager is responsible for leading or co-leading, managing and executing the strategic go-to-market related activities for the Trimble Applanix business. The leader will work closely with Applanix leadership, product managers, marketing communications, sales and wider cross-functional teams to identify, document and execute go-to-market strategies to deliver exceptional short and long team revenue and operating income growth for the business. The leader is a member of the Business team responsible for the vision and execution of the long-term go-to- market strateg The leader will collaborate with product marketing leaders across Trimble to adopt and share best practices and deploy the Trimble strategic marketing framework in the pursuit of strategic marketing excellence. Go-to-Market Strategy and Roadmap Development and Execution

Working with the Business Development, Product Management and Marketing Communication teams, lead the go-to-market strategic plan development and execution for each business area

Propose new go-to-market strategies and execution in order to meet the overall strategy and objectives define in the Long-Range Business Plans

Drive continual Voice of the Customer (VOC) activities to validate markets and market segmentation

Deep understanding of customer needs and demands, points of differentiation, and of what a customer is willing to pay for new and existing solutions

Provide input and support to product management to enable effective management of pricing, product portfolios through lifecycle phases, strategic portfolio analysis, roadmap development, new product introduction process, end of life management / SKU rationalization Sales Support / Commercial Excellence

Develop and support relevant sales training and any ongoing customer presentation materials Demand Generation Support

Provide strategic guidance and work closely with marketing communications to help build brand and drive revenue growth Technical Marketing

Working with the Lead Technical Authority for Mobile Mapping, develop the technical marketing strategy and plan, supporting the development of materials such as presentations, papers, and webinars

What Skills & Experience You Should Bring

10+ years work experience with a proven track record of success with demonstrable results e.g. in marketing, strategy, product or project management, engineering

Undergraduate degree in an analytical/technical e.g. engineering discipline. An MBA or equivalent is preferred.

Knowledge of the industry or end-customer industries is desirable

About Your Location To foster strong working relationships, we are looking for this role to be located either at Trimble HQ in Westminster, Colorado, USA, or Applanix HQ in Richmond Hill, Ontario, Canada. We will consider other Trimble office locations where applicable. Travel toApplanix HQ in Ontario, Canada will be required as often as monthly, if not in the area.

About Our Field Systems Division Trimble Field Systems develops hardware, software and services that connect the site to the office for key industries around the world, including civil construction, surveying, mapping, automotive, marine, utilities and more. Leveraging decades of expertise and a commitment to driving innovative breakthroughs, we offer solutions that solve for today's most pressing challenges.

Helpful Videos Applanix Trimble: Innovation at its best Trimble: A History of Outstanding Innovations

Trimble's Inclusiveness Commitment We believe in celebrating our differences. That i why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.

We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.