We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

At Generac, our people help make the world safer, brighter, and more productive!

We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support.

Director of Product Management – Mobile Solutions

The Director of Product Management for Mobile Solutions is responsible for developing and executing product strategies across functions, with P&L accountability for Generac’s mobile solutions, including mobile generator sets and mobile BESS. This role oversees the entire product lifecycle, ensuring the successful launch of new products by prioritizing strategies based on market analysis and business capabilities. The Director gathers and maintains comprehensive category research, synthesizing data into actionable insights that validate the company’s product development direction. This role collaborates with other business leaders to drive an innovative three-year product roadmap. Additionally, the Director understands product quality metrics and effectively communicates issues to relevant teams, contributing to problem-solving and resolution.

Key Responsibilities:

• Develop and implement product category strategies to drive revenue and profitability for assigned product lines, setting specific, measurable goals such as market share percentage, net sales, product revenue, and margin growth.

• Prioritize strategy creation based on business needs and market demand.

• Gather and maintain foundational category research, including industry and end-customer-focused studies.

• Synthesize data into facts and trends that support the company’s product development direction.

• Serve as a knowledge expert in the product category, understanding product capabilities, technical specifications, features, market drivers, and the competitive landscape.

• Drive a three-year innovation-based product roadmap, including concept ideation, unique selling propositions, new project roadmaps, improvements to existing products and lines, new product launch timing, phasing out old products, channel/customer-driven NPI (New Product Introduction) projects, and cost reduction initiatives.

• Develop and deliver timely reports and presentations to both internal stakeholders and external customers, incorporating relevant metrics and information related to the product line or category.

• Employ both formal and informal communication methods to drive product strategy across the organization, securing buy-in from a broad stakeholder base within a matrix environment.

• Collaborate across various functions and lead indirect teams to advance projects through the stage gate development process.

• Drive initiatives and execute strategies to support the sales team and processes during key launch events or product milestones.

• Work closely with the Engineering team to understand critical intellectual property, regulatory standards, and legislation, updating the product category strategy as needed

• Mentor and develop a team of product managers, fostering a culture of innovation and excellence.

• Set clear goals and expectations for the product team and provide regular feedback and performance reviews.

Minimum Job Requirements

Education

Bachelor’s Degree in Business, Marketing, Engineering or related field

Work Experience

8+ years of progressive in marketing, business or engineering

4+ years management experience

Additional Qualifications:

• Demonstrated capability to gather and utilize market analysis to understand the competitive landscape and drive product development decisions.

• Ability to think strategically and make decisions that balance short-term needs with long-term goals.

• Proven ability to articulate a business case to stakeholders and customers, including relevant product and market information tailored to the audience.

• Demonstrated technical skills for understanding and driving new product development in a manufacturing and engineering environment;

• Proven ability to conceive, develop and launch new products using a cross-disciplinary approach;

• Prior work in a commercial and industrial business-to-business focused company

• Proficiency in Microsoft Office Suite;

• Excellent written and verbal communication skills; Strong presentation skills;

• Effective organizational and prioritization skills;

• Ability to act proactively and identify innovative solutions;

• Ability to read, understand, articulate to multiple audiences, and action upon technical information

• Ability to work in a fast-paced environment and manage ambiguity with a penchant for action.

Preferred Qualifications:

• MBA or Master’s Degree in a related field preferred;

• Past experience within Power Generation Rental Industry

Knowledge, Skills and Abilities:

• Drive For Results

• Customer Focus

• Business Acumen

• Strategic Agility

• Creativity

• Problem Solving

• Functional Technical Skill

• Build and articulate a business case relative to product category management

• Understand, identify and analyze industry trends, market analysis and competition

• Demonstrate Mechanical aptitude

• Demonstrate communication skills relative to product strategy

Physical Requirements and Working Conditions

Physical Demands:

Office Environment:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel. Up to 30% International and domestic travel and valid Driver’s License required.

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.