Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

Vail Resorts is looking to hire a Senior Manager of Visitation Analytics. As the Senior Manager of Visitation Analytics you will lead analyses to support visitation growth strategies, in-season execution, and financial budget planning for resort visitation. In addition, the role will support strategic planning for the lift ticket business.

This individual should have a proven track record as a high potential talent demonstrating leadership, drive, business acumen, and emotional intelligence. This is a highly visible analytical role and relationship building will be a key component of success. The position requires the ability to analyze data and to provide strategic insights with actionable recommendations in a concise and persuasive manner to stakeholders across departments. Strong presentation skills and an aptitude for condensing large amounts of data into a meaningful story are critical, and the role requires the individual to balance a service-driven approach to support with an honest and independent assessment of marketing effectiveness.

Why this role is special:

• Vail Resorts is at the forefront of the Travel and Tourism industry – redefining the ski industry in the 21st century

• Leveraging analytics is a core pillar of Vail Resorts’ strategy moving forward – a critical driver of our success leading to a strong willingness to invest

• We are a data-driven business with a proprietary guest database unmatched by any other company in the industry – a great foundation for building out advanced analytics

• The opportunity to take our capabilities to the next level – driving key guest insights, supporting our analytical capability development, and having significant impact on the business

• Direct exposure to leaders of the business – a unique opportunity to team with our business leadership to reimagine analytics

• All the free skiing / riding you and your dependents can handle – free Epic passes, discounted lodging and retail

DEPARTMENT PURPOSE

The Analytics & Insights (A&I) team’s purpose is to empower data-driven decision making and strategic innovation for the Vail Resorts Enterprise. We have a shared passion for problem-solving, innovation, tackling complex enterprise challenges, and positively impacting business results. We approach problem-solving from perspectives that are data-driven as well as grounded in business intuition.

The A&I team fosters an environment that’s inclusive and diverse, supporting all team members to be themselves. We value everyone’s ideas and perspectives and believe that our team’s diversity is critical to our ability to deliver exceptional work products and experiences.

Job Specifications:

• Outlet: Corporate – Broomfield, CO

• The budgeted range starts at $116,040.30 - $143,000 + annual bonus. Actual pay will be adjusted based on experience

• Shift & Schedule Availability: Full Time / Year Round

• Other Specifics: Hybrid

Job Responsibilities:

• [Analysis & Reporting] Manage the creation, development, and distribution of reporting related to guest visitation, acquisition, and behavior. Generate in-depth analysis to formulate insights based on identified customer motivators, behavioral drivers, and marketing programs impacting customer decision making.

• [Strategy Development] Work with leadership to define the strategic priorities for resort visitation. This includes partnering with resort teams to identify key areas of opportunity across the business, size the impact of strategic initiatives, and iterate with stakeholders to drive towards execution.

• [Presentation] Communicate conclusions, implications, and recommendations of analyses in a clear, concise fashion; advise and influence cross-functional stakeholders to drive more effective marketing strategies and decisions.

• [Prioritization] Prioritize projects to balance the support of broad initiatives, recurrent reporting and proactive analysis with the direct requests of the marketing team. Evaluate the potential impact of analysis and effectively manage timeline communication and expectations.

Job Requirements:

• Very strong quantitative and analytic skills with demonstrated success in analytical or financial roles – preferred 4-5 years previous experience in consulting, marketing analytics, direct marketing, investment banking, financial analysis or other similar field.

• Preferred: Masters or MBA in Finance, Economics, Engineering, Mathematics or Statistics, with a focus on quantitative analysis.

• Proven experience communicating actionable recommendations and insights based upon data-driven insights to business stakeholders.

• Demonstrated strength in written and verbal communication, adjusting message to audience. Excellent interpersonal and relationship management skills, with the ability to communicate effectively at all levels of the organization.

• Strong project management skills are essential. Must be able to own and drive multiple projects simultaneously and coordinate cross-functionally within the organization.

• Demonstrated success working with large data sets; experience with analytic tools/software such as Tableau, Alteryx, and similar programs preferred; experience with data processing (SQL) also a plus.

• Advanced skills with MS Office (Excel, PowerPoint) required.

The expected Total Compensation for this role is $116,040.30 - $143,000 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

• MORE employee discounts on lodging, food, gear, and mountain shuttles

• 401(k) Retirement Plan

• Employee Assistance Program

• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

• Free ski passes for dependents

• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 505527

Reference Date: 10/14/2024

Job Code Function: Marketing

Job Type: [[JobType]]