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Eliassen Group Digital Marketing Analyst in Washington, District Of Columbia

Digital Marketing Analyst

Washington, DC

Type: Contract

Category: Marketing

Industry: Healthcare

Reference ID: JN -112024-91753

Date Posted: 11/19/2024

Shortcut: http://careers.eliassen.com/o9WXjS

  • Description

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Description:

The Digital Marketing Analyst plays a vital role in supporting the digital and technological aspects of the clients Foundation's marketing and communications department. This individual will be responsible for maintaining key marketing technologies, managing website content updates, coordinating email and SMS campaigns, and providing digital administrative support, such as compiling analytics reports. The ideal candidate is a tech-savvy, detail-oriented multi-tasker with excellent communication skills who can thrive in a fast-paced environment.

*Can work remotely but must be located in DC metro area to come to office as needed for training, meetings

Due to client requirement, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $35 - $40 / hr. w2

Responsibilities:

Marketing Technology (30%):

  • Maintain and update website domains, security certificates, and DNS settings.

  • Manage email marketing campaigns within Salesforce Marketing Cloud and Mailchimp, including audience segmentation, email creation, scheduling, and performance analysis, ensuring adherence to timelines and processes.

  • Implement and manage SMS campaigns in Salesforce Marketing Cloud, ensuring audience segmentation and message delivery, while ensuring adherence to timelines and processes.

Content Management (40%):

  • Build pages and update content on AARP Foundation's website, including internal intranet pages.

  • Coordinate content creation and publication schedules with internal teams.

Digital Operations Support (30%):

  • Verify and process invoices for digital marketing-related expenses.

  • Manage audience lists and databases for various marketing initiatives.

  • Serve as a central resource for digital operations support and marketing metrics, including reporting/analytics support, business intelligence, and data mining.

Experience Requirements:

Experience:

  • 4+ years of experience in digital marketing, preferably with experience in marketing technology platforms (Salesforce Marketing Cloud, Adobe Analytics/Omniture, and Smartsheet experience a major plus) and content management systems.

Technical Skills:

  • Experience with email marketing and SMS platforms (Salesforce Marketing Cloud preferred).

  • Proficiency with asset and content management systems (e.g., Adobe Experience Manager, WordPress, Drupal).

  • Familiarity with HTML and CSS for basic website edits (nice to have).

  • Strong understanding of website functionality and familiarity with DNS and security certificates.

  • Experience with data analysis and reporting tools and developing actionable insights.

  • Knowledge of marketing automation workflows.

  • Proficiency in PC platforms for file manipulation (Microsoft Office Suite) and Adobe Creative Suites programs such as Photoshop (nice to have) and Adobe Acrobat.

Additional Skills:

  • Experience in a matrix-management environment and ability to direct individuals and teams without direct management responsibilities.

  • Excellent attention to detail and organizational skills.

  • Strong written and verbal communication skills.

  • Ability to work independently and as part of a team.

  • Adaptability and willingness to learn new technologies.

  • Ability to prioritize tasks and meet deadlines.

  • Ability to learn quickly and work well in a fast-paced environment.

  • Can work remotely but must be located in the DC metro area to come to the office as needed for training, meetings, or other requirements.

  • This position will not exceed more than 40 hours per week.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.

Please be advised- If anyone reaches out to you about an open position connected with Eliassen Group, please confirm that they have an Eliassen.com email address and never provide personal or financial information to anyone who is not clearly associated with Eliassen Group. If you have any indication of fraudulent activity, please contact InfoSec@eliassen.com.

About Eliassen Group:

Eliassen Group is a leading strategic consulting company for human-powered solutions. For over 30 years, Eliassen has helped thousands of companies reach further and achieve more with their technology solutions, financial, risk & compliance, and advisory solutions, and clinical solutions. With offices from coast to coast and throughout Europe, Eliassen provides a local community presence, balanced with international reach. Eliassen Group strives to positively impact the lives of their employees, clients, consultants, and the communities in which they operate.

Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Don’t miss out on our referral program! If we hire a candidate that you refer us to then you can be eligible for a $1,000 referral check!

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