Who We Are:

We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on providing creative, integrated and user-friendly solutions supported by excellent customer service. Our workforce is talented, loyal, dedicated and highly enthusiastic. This is a fantastic career opportunity for the right individual.

We offer challenging work in a team environment. We respect each other and collaborate for continuous improvement. We are the experts in our product lines and we anticipate the needs of our customers. Our customers say we work efficiently and always strive to provide the proper solution. We have achieved this by building relationships based upon: expertise, patience, attentiveness, clear positive communication, tenacity, and a calm presence.

LINQ is on a mission to empower central office heroes who make K-12 districts and schools stronger. LINQ improves efficiency, optimizes performance, and manages compliance through its suite of administrative, financial, and nutritional solutions; allowing administrators to make a bigger impact for their staff, students, and communities. LINQ is the first company to deliver a full suite of integrated solutions to manage operations at the state, district, and school levels. LINQ has helped over 30,000 schools and served over 17 million students to increase K-12 potential.

LINQ’s Values:

• Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained.

• Deliver Excellence: We consistently exceed our clients’ expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships.

• Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation.

• Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force.

About The Position:

We are seeking a dynamic, results-oriented product marketer who is ready to make a positive impact at a mission-driven company. In this role, you will be responsible for driving go-to-market strategy and execution for the Nutrition product suite, which powers over 1 billion school meals every year.

What You’ll Do:

• GTM Strategy & Execution : Set and align teams on strategy and drive execution with an eye on outcomes & details. You are okay with ambiguity and generally thrive in it. 

•   GTM Readiness: Partner with Product Management and Revenue Teams to develop and execute a comprehensive GTM strategy and plan to support Nutrition segment growth objectives by building and executing GTM plays.

• Messaging & Positioning: Develop compelling and differentiated messaging and positioning to drive the overall strategy and enable internal and external communications.    Understand and leverage the value of LINQ’s Payments solutions related to LINQ School Nutrition.

• Product Launches: In partnership with Product Management, you will create, enable and lead LINQ’s GTM process to bring products to market and manage the overall lifecycle in support of customer acquisition, upsell/cross-sell and retention.

• Sales Support: Collaborate closely with Marketing, Sales, Account Management, and Product Management teams to develop buyer personas, buyer challenges, and the buyer journey. Create customer-facing materials that effectively communicate the value of LINQ's district and state Nutrition solutions. 

• Product Insights: Gain and share a deep understanding of LINQ’s district and state nutrition solutions and how they address key district/school challenges and needs. Educate internal and external stakeholders on product features and benefits. 

• Voice of Customer: Represent the voice of the market and customer. Provide market analysis and own competitive intelligence programs to differentiate and position LINQ to win.  Contribute to case study and impact story creation centered on the key challenges for the buyer persona. Contribute to Win/Loss analysis in collaboration and a strong perspective on why LINQ wins.  Understand customer NPS and overall brand share of voice metrics and contribute to the respective programs.

•   Cross-Functional Collaboration: Foster strong collaboration between Product Management, Sales, Marketing, Revops/Enablement and Client Experience to ensure alignment with GTM processes and revenue goals.

•   Enable Pipeline Generation: Understand lead generation and marketing pipeline creation. Craft differentiated value props, messaging, assets and enablement to create, nurture, execute, measure and optimize marketing generated pipeline and conversion to ARR. 

• Operational Comms: You will partner with Product Management to optimize operational customer communications including but not limited to release notes, support, and product announcements/launches.

• Reporting & Analytics: Use and evolve our reporting, analytics and insights to inform marketing strategies and optimization.  You will implement a robust measurement framework to track ongoing performance to inform optimization and improve overall ROI. 

• * How We Work:* You will gain deep insights into our current processes, identifying areas for improvement, implementing agile marketing practices to improve time to market and overall effectiveness.

What We Are Looking For:

• 8+ years in Marketing, with at least 5 years in Product Marketing

• Experience with product marketing for enterprise B2B software/ SaaS

• Strong verbal and written communication skills, with an ability to craft compelling storytelling and to convey technical information in an approachable, consumable way

• Drive to learn about K-12 school districts and the Nutrition space in great depth – it's great if you bring experience in one or both to the table

• Ability to manage multiple projects at once, hitting deadline and coordinating with team members

• Track record of delivering competitive intelligence, sales collateral, and marketing materials that drive revenue

• Proven success working with and leading cross-functional teams to deliver results

The Tech

Hubspot

Salesforce

Pendo

Closing from Default - All locations

Total Rewards:

Remote working environment

Ability to work in a physical office in Austin, Texas

One America 401k plan with 4% employer matching on total earnings, not just base (100% fully vested)

Company Bonus Plan or Target Sales Commission Plan

Flexible Open Paid Time Off Plan

Paid Parental Leave Policy

10 paid holidays

16 hours of paid volunteer time

Blue Cross Blue Shield benefit network (medical/dental/vision)

Low-deductible PPO option or HDHP option with employer contributed HSA

Dental with child orthodontia

100% Employer paid Short Term Disability/Long Term Disability/Basic Life/Accidental Death & Dismemberment Insurance

Health and wellness benefits including gym and Headspace reimbursement

Professional development opportunities

EOE Statement/Accommodation Notice:

LINQ is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email HRHelp@linq.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact HRHelp@linq.com. This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as solicitation, following up on an application or non-disability related technical issues, will not receive a response.

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Pay Transparency Nondiscrimination Provision - U.S. Department of Labor (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_English_unformattedESQA508c.pdf)

PAY TRANSPARENCY NONDISCRIMINATION PROVISION The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed

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