Job Information
Cogent Infotech Digital Specialist III in United States
Data Analytics:
Gather, analyze, and interpret data from various sources to provide actionable insights.
Develop and maintain data dashboards and visualizations for internal and external stakeholders.
Collaborate with cross-functional teams to ensure data accuracy and consistency.
Identify trends, patterns, and opportunities to optimize media strategies.
Campaign Analytics & Recaps:
Track and report on the performance of advertising campaigns across multiple platforms.
Continuously monitor campaign KPIs and provide recommendations for improvements.
Golden Rules & Strategy of Investment tracking:
Track golden rules compliance across key markets & identify areas of opportunity
Assist in monitoring and tracking media investment strategies.
Analyze the effectiveness of different investment approaches and provide insights for decision-making.
Media Insights & Tracking:
Stay updated on industry trends and provide insights on emerging media technologies and platforms.
Monitor media performance and track changes in audience behavior.
Create reports comparing the performance of our campaigns to competitive benchmarks.
Country Asset Adoption:
Tracking of asset adoption leveraging Creative X tool
Ad Hoc Reports & Requests (GWI & Other):
Respond to ad hoc data requests from various departments and executives.
Content Liaise:
Assist in the development of creative briefs for content creation.
Provide logistic support for paid creator campaigns, including coordination and communication with creators.
Requirements:
Bachelor's degree in Marketing, Business, Data Science, or a related field.
Strong analytical and data interpretation skills.
Proficiency in data analysis tools and software
Excellent communication and presentation skills.
Strong attention to detail and the ability to work in a fast-paced environment.
Team player with the ability to collaborate across departments.
Familiarity with media industry trends and technologies is a plus.