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Cogent Infotech Digital Specialist III in United States

Data Analytics:

  • Gather, analyze, and interpret data from various sources to provide actionable insights.

  • Develop and maintain data dashboards and visualizations for internal and external stakeholders.

  • Collaborate with cross-functional teams to ensure data accuracy and consistency.

  • Identify trends, patterns, and opportunities to optimize media strategies.

    Campaign Analytics & Recaps:

  • Track and report on the performance of advertising campaigns across multiple platforms.

  • Continuously monitor campaign KPIs and provide recommendations for improvements.

    Golden Rules & Strategy of Investment tracking:

  • Track golden rules compliance across key markets & identify areas of opportunity

  • Assist in monitoring and tracking media investment strategies.

  • Analyze the effectiveness of different investment approaches and provide insights for decision-making.

    Media Insights & Tracking:

  • Stay updated on industry trends and provide insights on emerging media technologies and platforms.

  • Monitor media performance and track changes in audience behavior.

  • Create reports comparing the performance of our campaigns to competitive benchmarks.

    Country Asset Adoption:

  • Tracking of asset adoption leveraging Creative X tool

    Ad Hoc Reports & Requests (GWI & Other):

  • Respond to ad hoc data requests from various departments and executives.

    Content Liaise:

  • Assist in the development of creative briefs for content creation.

  • Provide logistic support for paid creator campaigns, including coordination and communication with creators.

    Requirements:

  • Bachelor's degree in Marketing, Business, Data Science, or a related field.

  • Strong analytical and data interpretation skills.

  • Proficiency in data analysis tools and software

  • Excellent communication and presentation skills.

  • Strong attention to detail and the ability to work in a fast-paced environment.

  • Team player with the ability to collaborate across departments.

  • Familiarity with media industry trends and technologies is a plus.

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