Digital Marketing Specialist

Location: Remote

Job ID: ATR 17403

Job Description

Title: Digital Marketing Specialist

Location: Fully Remote (East Coast Hours)

Citizenship/Clearance Requirement: Must be authorized to work in the United States

JOB DESCRIPTION:

-Oversee creation and optimization of pay per click media campaigns including Google Ads, YouTube campaigns, Performance Max campaigns Local Service Ads, and Bing campaigns.

-Track KPIs and optimize campaigns accordingly; ensure conversion metrics are met.

-Manage budgets of campaigns on a daily/weekly/monthly basis as needed.

-Be proactive and develop strategies for campaign and client growth.

-Continually test campaigns and identify opportunities for improvement for data feeds and campaigns.

-Work closely with account managers and other team members to ensure a cohesive digital strategy.

-Day-to-day execution and analysis of paid search, YouTube, and other related paid search campaigns

Qualifications:

-Managed paid advertising accounts with monthly spends $10,000+

-4+ years experience at adigital marketing agency or publisher

-4+ years experience withGoogle Ads/ Bing Ads

-Relationship management skills with agencies, vendors and cross-functional teams.

-Google Certifications -- Ads & Youtube/Video

-Experience withGoogle Analytics

-Must be proficient in Microsoft office products

-Must be organized, and excel at multi-tasking

-Must be comfortable managing multiple campaigns simultaneously

-Strong written and oral communication skills

Educational Requirements:

-Bachelors degree or higher in a relevant field or equivalent work experience

Arena Technical Resources, LLC, (ATR) is an Equal Opportunity Employer (EOE) who will provide equal employment opportunity to employees and applicants for employment without regard to race, ethnicity, religion, color, sex, pregnancy, national origin, age, veteran status, ancestry, sexual orientation, gender identity or expression, marital status, family structure, genetic information, or mental or physical disability

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