Overview

The Communications Specialist will assist in strategic communication and marketing initiatives for the School of Health Sciences and Practice (SHSP) as well as New York Medical College (NYMC) as a whole. This position is responsible for coordinating a wide range of activities that support communications priorities, especially assisting in SHSP admissions marketing, digital and print advertisements, social media, website updates, printed collateral, event coverage, media relations, electronic communications, and photography for SHSP and NYMC. This position supports NYMC’s core messaging and ensures its brand is effectively communicated in all print and digital media, as well as fosters engagement to enhance student learning, and drive NYMC’s brand and SHSP program awareness.

Responsibilities

• Coordinate projects with the Office of Public Relations and SHSP Dean’s Office to develop marketing materials and communications that accurately reflect the NYMC brand

• Create content for a variety of outlets including social media, the website, newsletters, print and digital advertisements, as well as the SHSP e-newsletter

• Write and edit editorial copy for a variety of NYMC audiences, including but not limited to, current and prospective students, alumni, faculty, staff, and the media

• Interview NYMC students, faculty, staff, and alumni, to write compelling profiles

• Liaise with NYMC social media ambassadors

• Attend NYMC lectures and events taking photos and conducting interviews as necessary and writing articles for publication

• Write content for the SHSP dean’s e-newsletter and design it in Constant Contact as well as track results

• Engage the media to cover SHSP news, announcements, events, and research discoveries. Pitch SHSP faculty to speak as experts in the media

• Develop posts for all social media channels and track results.

• Network with SHSP students, staff, and faculty, to create program-related content and publicize events

• Review and update the SHSP website and track SHSP website statistics, as well as other statistics as assigned.

• Work with digital advertising vendors to review and monitor ad campaigns for all SHSP programs, ensure the brand is effectively reflected, track results, and make recommendations as needed.

• Assist in photo shoots.

• Develop internal contacts and scan the environment to identify students, faculty, staff, and alumni as potential subjects for stories and testimonials; coach them on key messages and talking points. Make strategic decisions about creatively presenting and prioritizing stories.

• Conduct research and data collection regarding target audiences in order to assist in developing appropriate strategies; assist in evaluating the effectiveness of marketing and promotional efforts

• Stay current on industry standards and innovation through a commitment to ongoing professional development in the field of communications, content strategy, social media and issues that affect higher education

• Serve, at all times, as a champion and advocate of NYMC through excellent communication skills

• Perform other related duties as assigned

Qualifications

Education requirement:Bachelor’s degree in marketing, communications, business or a related field.

Technical/computer skills:Using social media on behalf of a company is required. Professional design experience, strong writing and editing skills, as well as knowledge of web content management systems, and email marketing platforms preferred

Prior experience:Two years of experience successfully coordinating marketing and promotional campaigns and creative deliverables.

Physical and Environmental Demands

Physical:Work is typically performed in a standard office environment; however, photography and video work may be performed both indoors and outdoors. Learned physical skill is required to perform keyboarding functions. Physical skill is required for photography and video recording on location, loading and unloading video and lighting equipment and driving between campuses. Work may require standing, walking, sitting, bending, reaching, kneeling, pushing and pulling.

Environmental:Work schedule is often unpredictable and necessitates operating under tight deadlines; occasional evening and weekend work may be required. Travel to local off-campus meetings and events may be required.

Minimum Salary

USD $60,000.00/Yr.

Maximum Salary

USD $65,000.00/Yr.

New York Medical College offers a comprehensive benefits package for full-time employees* which includes:

• Full range of Health Plans

• Medical Plans (choice of EPO, PPO, High Deductible HSA)

• Flexible Spending Accounts (FSA)

• Dental Plans (PPO & HMO) and Vision Plan

• Dependent Care and Transit Programs

• Life Insurance, AD&D and Voluntary Supplemental Life Insurance

• Short-term and Long-term disability programs

• Retirement Plan (403b) - matching contribution up to 5% for eligible/enrolled employees following one year of employment (may make own pre-tax contributions immediately following employment)

• New York Medical College Tuition Exemption Program for eligible employees, their spouse and dependent children

• Legal plan

• Employee Assistance Program

• Early-Release Fridays (October - March)

• Generous Paid Time Off

• Vacation, Sick Leave, Personal Leave

• Annual Holiday Schedule

*Members of the 1199 SEIU and 32BJ unions may participate in some of NYMC’s voluntary benefits, but they participate in separate Health and Welfare benefit programs.

New York Medical College (NYMC), a member of Touro University, is a health sciences College whose purpose is to educate clinical and public health professionals as well as researchers, to conduct biomedical and population-based research. Through its faculty and affiliated partners, the College engenders a diverse and inclusive community that promotes an atmosphere of excellence, scholarship and professionalism.

Touro University is an equal opportunity employer. Touro University treats all employees, job applicants, and students without unlawful consideration of race, ethnicity, religious creed, color, national origin, ancestry, sex (including pregnancy, childbirth or related medical condition), age, disability, medical condition, marital status, genetic information, sexual orientation, gender, gender identity, gender expression, military service or veteran status, citizenship status, or any other classification protected by applicable federal, state or local laws. We are committed to ensuring the fulfillment of this policy in all decisions, including but not limited to, recruitment, the administration of educational programs and activities, hiring, compensation, training and apprenticeship, placement, promotion, upgrading, demotion, downgrading, transfer, layoff, suspension, expulsion and termination, and all other terms and conditions of admission, matriculation, and employment.

Inquiries or complaints concerning the non-discrimination policies should be sent to Nicole Barnett, 50 West 47th Street, 12th Floor, New York, New York, 10036, nicole.barnett@touro.edu (646-565-6285) or, alternatively, to the Chief Compliance Officer at compliance@touro.edu and 646-565-6000 x55330.

Job LocationsUS-NY-Valhalla

Requisition ID 2024-10706

Position Type Full-Time

Schedule Shift 9:00am-5:00pm

Hours Per Week 35

Travel 10%

Category Communications

FLSA Status Exempt