Description

We are in search of a Digital Marketing Specialist to join our clients team located in Troy, Michigan. The role involves overseeing the planning, management, and execution of marketing campaigns. As a Digital Marketing Specialist, you will play a pivotal role in ensuring the alignment of all campaigns with our goals, providing a superior experience to both internal and external stakeholders.

Responsibilities:

• Lead the development and execution of various marketing campaigns across most channels.

• Create compelling and targeted copy for all marketing campaigns.

• Collaborate with the marketing team to ensure cohesive and effective campaign strategies.

• Implement and manage marketing automation strategies to enhance campaign efficiency and effectiveness.

• Conduct A/B testing for web copy to optimize content performance and user engagement.

• Continuously improve website performance, focusing on user experience and conversion rate optimization.

• Analyze leads generated from digital marketing efforts and assess the value added by these campaigns.

• Work with leadership to assess and allocate budgets for marketing materials and campaigns.

• Utilize skills in Adobe Creative Cloud, CRM, Database, Facebook Insights, Campaign Planning, Email Marketing, Text Marketing, On-site SEO, On-Page SEO, Web Optimization, Copywriting, Writing Skills, Digital Marketing.

Requirements • Minimum of 3 years' experience in a Digital Marketing role

• Proficiency in Adobe Creative Cloud

• Experience with CRM systems

• Ability to manage and analyze databases

• Familiarity with Facebook Insights

• Proven track record in Campaign Planning

• Experience in Email Marketing and Text Marketing

• Understanding of On-site SEO and On-Page SEO

• Knowledge of Web Optimization techniques

• Exceptional Copywriting and Writing Skills

• Broad knowledge and experience in Digital Marketing strategies and techniques. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .