Job Information
Stanley Black and Decker Outdoor Marketing & Communication Manager – Towson, MD or Valley City, OH, United States – Hybrid in Towson, Maryland
3 days onsite (Tuesday-Thursday)
Come make the world and accelerate your success.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
As an Outdoor Marketing & Communication Manager, you’ll be part of our Outdoor team working as a hybrid employee. The Outdoor Marketing & Communications Manager will play a pivotal role in supporting the development of high-impact communications and driving execution to achieve key business objectives. Reporting to the Outdoor President and General Manager, you will drive coordination and collaboration in this newly created position. You’ll get to:
Support and manage internal communication rhythms, including frequent engagement activities, quarterly town halls, annual business meetings, dealer summits, and other ad hoc & Industry events (Equip Expo).
Develop content and materials for internal communications, ensuring timely and effective dissemination of information.
Work closely with commercial, category, product, post-sales support, marketing teams, HR, and enterprise communication teams to ensure cohesive and relevant communication efforts that resonate with Dealer audience.
Liaison with Public Relations (PR) for launch events, media relations, press releases & crisis management.
Collaborate with corporate communication & PR teams to ensure consistency in messaging, branding, and overall communication efforts.
Serve as the primary point of contact and liaison between the business unit and corporate Communications and PR teams.
Partner with the Director of Dealer Development to implement strategic communication plans to support the Outdoor dealer network. Support with Dealer specific events such as Dealer Panel & Demo Days
Craft interactive presentations and compelling narratives for both internal and external audiences.
Coordinate and execute integrated communication strategies for major business projects.
Create and manage content for various communication platforms, including presentations, newsletters, emails, and social media. Ensure all content is engaging, accurate, and aligned with the company’s brand and messaging guidelines.
Monitor and measure the effectiveness of communication strategies and initiatives.
Provide regular reports and insights to business leadership on communication performance and impact.
The Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. A Master’s degree is a plus.
Minimum of 5 years of experience in marketing and communications, preferably with a B2B model or a related field.
Strong written and verbal communication skills.
Proficiency in creating interactive presentations and compelling narratives.
Experience with integrated communication strategies and project management.
Experience working with Executive level leaders.
Ability to work collaboratively with cross-functional teams.
Strong organizational and time management skills.
Proficiency in using communication tools and platforms (e.g., Microsoft Office Suite, Adobe Creative Suite, social media platforms).
Analytical skills to measure and report on communication effectiveness.
Creative thinker with a strategic mindset.
Detail-oriented with a focus on quality and accuracy.
Ability to adapt to changing priorities and work in a fast-paced environment.
Strong interpersonal skills and the ability to build relationships with stakeholders at all levels.
The Details:
You’ll receive a competitive salary and a great benefits plan including:
Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
Discounts on Stanley Black & Decker tools and other partner programs.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our digital learning portal.
Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
#LI-SZ1 #LI-Hybrid
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com . Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov) (http://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)
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