Channel Marketing Leader Location(s): Toledo, OH, US, 43659-0001 Function: Marketing Audience: Experienced Professional Work Arrangement: Remote Requisition ID: 64105 PURPOSE OF THE JOB As customer advocate and OC portfolio brand owner for the Commercial segment, the North American Commercial Insulation Marketing Leader owns the portfolio value proposition across four key commercial brands using a multi-material systems and application-centric approach to the market. This position is responsible for the development of a comprehensive marketing plan, including the the planning, development and execution of the overall marketing strategy, to create compelling and integrated marketing campaigns that drive market adoption of OC products, systems and solutions and deliver growth for the commercial building insulation business. Reports to: Business Marketing Director Span of Control: This role will have direct reports JOB RESPONSIBILITIES Insulation Brand Strategy Working in close collaboration with Insulation Marketing (Minges' team) and the Business Marketing Directors, this role will be responsible for the vision, articulation, consistency (as appropriate), and health/measurement of the OC Brand across the insulation businesses. This will include delivering on both internal (MDC) and external health metrics. In addition, this role with stay closely connected with the Corporate Brand Team to ensure a One OC approach KAM/Segmentation: Contractor Strategy Lead In support of Segmentation work, this role will partner closely with Product and S&T to lead Insights generation and HCD work in our segments, to define contractor needs and then turn insights into action. This would include both Commercial, Residential and OEM opportunities, as needed. Work will inform KAM value creation, NPD and market development, as well as value props and marketing messaging. Customer Advocate: Align the commercial building marketing organization around customer centricity, and be the voice of the customer Use data insights and analytics to help deliver outstanding and personal customer experiences across multiple platforms (digital, social, marketing automation, PR, CRM and CDP) using measurable results Work with sales, customers service, and industry tools to advance understanding of customers and identify opportunities for growth within the commercial segment Own persona and journey maps for key target audiences within commercial segment Identify areas of research to gain market-back insights Commercial Channel Stakeholder Engagement Leader: Be the voice of the Owens Corning Commercial Building brand story by creating opportunities to connect with customers via partnerships, sales and multiple platforms (digital, social, PR, marketing automation, CRM and CDP) Lead partner agencies in strategy and messaging for commercial building Lead the development of final portfolio value prop and message map to ensure relevant and consistent communications in market through close collaboration with the marketing team and business directors Own the timing and marketing strategy for internal and external communications across all commercial building businesses Work across OC business to identify marketing opportunities, lead marketing initiatives and partnerships to drive growth of OC multi-systems and applications Own and lead selection of agencies and agency partnerships including development of SOW and performance evaluations Lead and nurture collaborations with AIA, industry partners and publishers/editors across the commercial building segment