Manager Market Analytics and Performance

Location:

Tempe, AZ, US

Date: Sep 6, 2024

Requisition ID : 17612

Join us in building a better future for Arizona!

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power and named one of Arizona's best employers by Forbes. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.

Why Work at SRP

At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are. That’s why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power.

SRP's success is rooted in our employees' happiness, health, and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:

• Pension Plan (at no cost to the employee)

• 401(k) plan with employer matching

• Available your first day: Medical, vision, dental, and life insurance

• Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)

• Parental leave (up to 4 weeks) and adoption assistance

• Wellness programs (including access to a recreation and fitness facility)

• Short and long-term disability plans

• Tuition assistance for both undergraduate and graduate programs

• 10 Employee Resource Groups for career development, community service, and networking

Summary

Lead the strategic development of a market analytics and performance platform and architecture that provides the foundation for data-driven decision making within the Brand Strategy and Insights team while also supporting the overall Community, Communications and Marketing (CCM) team.

Overall, this role will be responsible for leading the team that identifies future trends, performs advanced analyses and supports the on-going tracking and measurement of key performance indicators (KPI’s) that significantly impact SRP’s brand and marketing strategies.

What You'll Do

• Support an integrated CCM team model that leverages the bi-modal capabilities of business intelligence and data science to create a market analytics competency and performance center that provide insights into future trends.

• Manage and support the CCM data warehouse in a manner that provides consistent, accurate, repeatable information delivered in standard reports and dashboards requested by internal business partners and drives brand strategy and integrated marketing communications.

• Ensure that the department not only provides a descriptive analysis of past events, but also leverages available data to perform exploratory analysis, using speed and agility, to evaluate uncertain conditions with uncertain outcomes. This approach will be key in the creation of predictive modeling and future forecasting.

• Manage team’s data science expertise to ensure “Voice of the Customer” representation in the department’s outputs, leveraging market segmentation initiatives to ensure customer behaviors and preferences are represented in reporting, analysis and measurement activities.

• Leverage data to create KPI’s that demonstrate how marketing activities affect stated objective, customer engagement, satisfaction and customer experience.

• Create systems and processes that adapt to customer demands in real-time.

• Act systematically to improve marketing strategy, market research, product development and content development and communications efforts.

• Identify new technology products and gaps as an effective means of isolating and closing gaps when implementing analytics and business intelligence technologies and systems.

• Ensure that the development of a competency center that will deliver strategic and analytical support for decision-making within CCM and can facilitate the growth of data-driven decision-making throughout SRP.

• Determine and apply best practices for technology, analytics and measurement, using agile methodology for projects.

• Manage and handle all customer and proprietary information in a manner that adheres to SRP guidelines, including adherence to regular IT audits to validate and confirm continued handling of sensitive data.

• Negotiate vendor contracts as needed.

What It Takes To Succeed

• Degree in Quantitative Business Analysis, Statistics or related majors.

• Excellent oral, written and presentation skills.

• Ability to perform multiple assignments concurrently.

• Ability to facilitate and lead work teams within the department, with internal business partners and with outside contractors in support of department and corporate objectives.

• Ability to work cooperatively and collaboratively within the department in support of CCM’s integrated marketing structure.

• Ability to be discreet in the preparation and handling of proprietary and sensitive information.

• Ability to use and interpret results from complete data models.

Experience

• Minimum of eight years cumulative and progressive professional experience.

• Ten years of progressive experience in a marketing, planning or computer science/database management role preferred.

• 3 years of managment experience preferred.

Education

Completion of a Bachelor's Degree from an accredited institution that prepares the employee for the assignment.

Hybrid Workplace

SRP currently offers a hybrid workplace, which allows employees whose jobs can be performed remotely, and who have sufficient technical capability, to telework up to three days per week. Although teleworking is available, all employees must live and work in Arizona. We are taking steps to protect the health and well-being of all team members, and by following a number of health and safety protocols, to reduce the risk of the coronavirus (COVID-19).

Drug/Alcohol Policy Statement

To promote the safety and well-being of our employees, customers, and the communities we serve, SRP is committed to maintaining a drug/alcohol free work environment. Although marijuana may now be legal in Arizona, except as otherwise specified under Arizona law, SRP considers it to be an illegal drug for the purpose of our drug/alcohol policy because marijuana remains illegal at the federal level. Any candidate found to be impaired during the hiring process or who has the presence of an illegal drug or unauthorized substance in their system during the pre-employment drug/alcohol test may be disqualified from further consideration in the hiring process.

Equal Opportunity Employer Statement

Salt River Project (SRP) is committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status, or any other protected status under applicable federal, state or local law.

Work Authorization

All candidates must be legally authorized to work in the United States.

Currently, SRP does not sponsor H1B visas, OPT, or other employment-related visas.

Nearest Major Market: Phoenix