LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

We’re looking for an exemplary product marketer to re-imagine demand generation through rigorous growth experimentation and a deep understanding of audience profiles, needs, and journeys.

Join LinkedIn’s fastest growing subscription business: LinkedIn Premium. This Sr. Product Marketing Manager, Premium Growth is critical to LinkedIn Premium’s ambitious growth trajectory and will be counted on to deliver growth that creates, nurtures, and captures Premium demand. This marketer will partner with many functions (Brand, Performance Marketing, Web, Finance, Product Management, Engineering, Data Science, Business Operations) and across multiple business units to drive scalable A/B tests and innovative campaigns that result in full-funnel growth for the must-have professional subscription service.

This role requires someone who acts as a growth marketing thought leader, has a track record of beating business targets via innovative omni-channel campaigns, develops envelope-pushing solutions, crafts compelling data narratives, can influence cross-functional partners. This leader will be on point for staying on the cutting edge of demand gen strategies and tactics, as well as marketing channel mix and impact measurement methodologies, to help build the next chapter of subscription marketing for LinkedIn.

Responsibilities

• Develops high-impact ROI-positive demand creation and demand nurture strategies for LinkedIn Premium that compels target audiences to take the right action at the right time in their user journey.

• Actualizes a cohesive growth strategy by partnering closely with the Product Marketing, R&D, Data Science, Finance, Performance Marketing, Brand Marketing, Web, MarTech, and Business Operations teams to influence product roadmaps (acquisition funnel, customer offers) and multi-channel campaigns.

• Effectively evangelizes demand gen strategies and reports on outcomes with cross-functional executive leadership across multiple lines of business.

• Partners closely with Premium retention product and product marketing teams to test and validate levers for sustainable business growth.

• Acts as Premium demand gen and performance marketing SME during quarterly/annual initiative planning and daily/weekly performance management with FP&A, Ops, and R&D.

• Embodies LinkedIn’s leadership principles to create clarity, generate energy and deliver

Basic Qualifications

• BA/BS degree or equivalent working experience

• 6+ years of experience in growth marketing or product marketing roles at a technology company

Preferred Qualifications

• Growth mindset, curious, self-aware, and passionate about continuous improvement

• Excellent written and verbal communication skills.

• Strong business acumen with demonstrated results surpassing growth targets amid constantly evolving priorities

• Self-starter who can manage E2E strategy through execution while navigating ambiguous situations in a start-up type of team

• Product marketer with significant experience managing omni-channel marketing campaigns with a track record of hitting business targets; has a well-rounded view of performance marketing and can turn large business problems into action plans that drive outcomes across Paid channels.

• Paid media experience strongly preferred; experience working in ROAS performance marketing framework with familiarity with media mix modeling and incrementality measurement approaches

• Deep experience in A/B testing, multi-variant experimentation, and translating complex ideas for diverse internal stakeholders and external audiences.

• Exceptional attention to and command of detail, and project management skills to focus on key outcomes

• Highly motivated and creative team player who thrives under pressure

• Outstanding leadership and deep and unwavering commitment to diversity and inclusion; track record of partnering with a diverse set of team members along with the ability to mentor, develop, and grow the people on the team

Suggested Skills:

• Strategic leadership

• Influential Synthesis

• Marketing Analytics

• Stakeholder Management

• Autonomous

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits .

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you

• Having interviews in an accessible location

• Being accompanied by a service dog

• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

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