Brand Content Manager

Sunnyvale,California,United States

Marketing

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. Apple’s Worldwide (WW) Marcom team is looking for an experienced marketing communications professional to provide strategic and executional leadership across our consumer marketing efforts with a focus on creative content! In this role, the Brand Content Manager will join an established team of Brand Managers, Functional Producers, creative teams, and Planners who work across the Marcom functional teams (Apple Retail, Channel, Interactive, Events, Video, and Packaging) to help guide, develop, and execute global integrated marketing communication efforts.

Description

Primary day-to-day responsibilities include but are not limited to: briefing creative and content curation teams (i.e. Business Affairs, Photography, Video teams); driving communications across teams; aligning with creative development schedules, presentations, and approval processes. Finally, troubleshooting to establish a smooth workflow for the cross-functional teams involved. Guide the creation and creative development of content for use across teams and GEOs. This content may include video, photography, demo content, third-party content, partner content, illustrations, screens, hardware, and animations. Strong partnership with Brand teams, Planners, and Creative Directors to develop compelling content briefs that align with overall communication strategies. Leadership over launch and sustaining campaign efforts from inception to completion, including the creative content strategy and integration across functions. Closely collaborate with Product Marketing, PR, content teams, and Marcom specialists to strategically align our content to product features and communication strategies. Tight partnerships with the Brand Manager and Cross-functional Project Manager to build a high-level creative content plan across a launch. Communicate the content strategy and directional changes to Marcom functional partners. Creative review involvement to ensure strategy is on brief and the content story is carried across marketing materials. Establish processes and documentation to track legal clearances, usages, and placements of key assets across all marketing touchpoints. Keeps all teams informed of any product line-up and software updates that may impact content.

Minimum Qualifications

• 7+ years experience as an account manager, creative producer, or project manager, preferably at a creatively driven ad agency or in-house marketing communications department.

• Experience and expertise leading the creative development process across a variety of communication vehicles, including interactive, print, and PR.

Key Qualifications

Preferred Qualifications

• Bachelor's degree preferred

• Enthusiastic, inquisitive, and team oriented. A visionary and superb at defining the day-to-day aspects of your primary role while keeping focus on its larger goals. With that, seize opportunities and take on tough challenges with a sense of urgency, energy, and enthusiasm.

• Experience building rapport and credibility, with the ability to influence and make things happen throughout a highly matrixed organization. Persuade with diplomacy at every turn.

• Support, understand, and enhance the creative development process across multiple media and functional teams with exceptional communication skills.

• Balance working in a fast-paced, creatively driven organization with an analytical and focused approach to marketing.

• Deeply organized, rigorous attention to detail, and are able to make sense of complex (often contradictory) information to effectively solve problems.

Education & Experience

Additional Requirements

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,100 and $212,600, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

• Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)

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