Senior Director, Digital Communications & Marketing

Graduate School of Business, Stanford, California, United States

Marketing

Post Date Aug 20, 2024

Requisition # 104295

Stanford'sGraduate School of Business(GSB) has built a global reputation based on its immersive and innovative management programs. We provide students with a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other.

The Stanford Graduate School of Business seeks to hire a Senior Director of Digital Communications and Marketing responsible for driving the GSB’s digital marketing and communication strategies, with a primary focus on the school website and social media channels. The person in this newly created role will manage a high-performing team focused on driving engagement and building visibility for the school’s academic programs, faculty research, strategic initiatives, and thought leadership. They will interface with key stakeholders, including department heads and academic leaders to address current needs and build a framework for future possibilities.

As a direct report of the Chief Communications and Marketing Officer, the Senior Director will develop guiding principles and approaches for how Stanford GSB shares information across key digital channels with prospective and current students, alumni, and anyone interested in the people, programs, and impact of our world-class business school.

This is a hybrid position and requires a minimum of two days per week on the Stanford University campus in Palo Alto, CA.

Primary responsibilities*:

• Aligned with organizational goals and brand guidelines, oversee, develop and execute a long-range digital marketing and communications strategy, with the GSB website and social media as primary channels. May include newsletter management, advertising, or other digital marketing strategies and operations.

• Manage and mentor a talented GSB digital marketing team, including recruiting, developing, and retaining staff.

• Oversee the development and dissemination of social content aimed at engaging key audiences in consultation and collaboration with the Content and Design team.

• Ensure website experience meets business and organizational goals in partnership with Digital Solutions (IT), by conducting analyses and working in close collaboration with internal stakeholders.

• Audit data analytics efforts and introduce best reporting practices. Leverage market research and recommend strategic ways to use data to measure performance, identify trends, and unlock new opportunities for engagement and growth.

• Utilize emerging technologies and trends in digital communication, ensuring our strategies remain cutting-edge and impactful.

• Set budget, goals, and objectives in alignment with organization and team goals.

• Provide financial and operational oversight for key internal stakeholder and vendor relationships, optimize processes and workflows, and spearhead ways to enhance collaboration and efficiencies.

• Participate in university-wide and organization-wide initiatives and cross-functional teams serving as a resource and thought partner.

To be successful in this position, you will bring:

• Bachelor’s degree and ten years of relevant experience; or a combination of education and relevant experience.

• Extensive experience in social media strategy, social-specific content, and engagement is strongly preferred.

• Digital best practices and a working knowledge of technical website development, usability, and accessibility. A proven track record in developing complex organization websites is strongly preferred. Proficiency in analyzing digital metrics and using insights to drive engagement and traffic.

• Proven ability to achieve an organization’s vision, values and programs through marketing initiatives.

• Demonstrated experience leveraging integrated marketing strategies to achieve goals.

• Strong marketing management skills and the ability to persuade and influence decision-makers across all levels of an organization.

• Exceptional strategic thinking and leadership skills.

• Proven people manager, with the ability to motivate, grow and train staff across functions.

• Prior experience in planning and managing department budget.

• Exceptional written and oral communication skills.

• Demonstrated experience presenting to senior leadership.

• Occasional work on evenings and weekends.

• Ability to work a hybrid schedule.

Please note: candidates should expect to share a portfolio of examples. Additionally, a writing exercise will be a part of the interview process.

The expected pay range for this position is $141,000 to $218,000 per year.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

How to Apply

We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.

Why Stanford is for You

Stanford’s dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generousperksalign with what matters to you:

• Freedom to grow . Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.

• A caring culture . We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.

• A healthier you . We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.

• Discovery and fun . Visit campus gardens, trails, and museums.

• Enviable resources . We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!

We pride ourselves in being a culturethat encourages and empowers you.

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting acontact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Additional Information

• Schedule: Full-time

• Job Code: 4903

• Employee Status: Regular

• Grade: M

• Requisition ID: 104295

• Work Arrangement : Hybrid Eligible