**[SUMMARY [The Social Media Specialist is responsible for developing and implementing social media strategies to enhance brand visibility, engage audiences, and drive growth. This role involves creating compelling content, managing social media channels, analyzing performance metrics, and staying up to date with industry trends.

[ESSENTIAL DUTIES and RESPONSIBILITIES [include but are not limited to the following. Other duties may be assigned.]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}**

• Implement Marketing Strategies: Collaborate with the Marketing Director to develop and execute comprehensive social media plans aligned with company objectives.
• Manage Social Media Presence: Oversee and manage all social media accounts, including Facebook, Instagram, LinkedIn, and YouTube.
• Develop Engaging Content: Create compelling graphic and video content to enhance brand awareness and increase engagement.
• Monitor and Optimize Performance: Track campaign performance, analyze data, and optimize strategies to maximize ROI. Monitor competitors' social media activities and identify opportunities.
• Community Engagement: Actively engage with customers and the community through online forums, groups, and events.
• Brand Management: Ensure consistency in brand standards and guidelines across all marketing materials and communications.
• Performance Tracking and Reporting: Monitor key performance indicators (KPIs), track campaign metrics, and prepare regular reports to evaluate effectiveness and inform future strategies.
• Stay Updated: Keep abreast of emerging trends, technologies, and best practices in marketing, advertising, and social media to drive continuous improvement and innovation.

**[SUPERVISORY RESPONSIBILITIES [This position has no supervisory responsibilities.

**[QUALIFICATIONS [To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

[SPECIAL SKILLS AND ABILITIES]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}

• Deep understanding of social media platforms, analytics tools, and advertising platforms.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Ability to think creatively and generate innovative ideas.
• Analytical mindset with proficiency in interpreting data and drawing actionable insights.
• Proficiency in marketing software and tools such as Social Champ, Google Analytics, Adobe Creative Suite, Canva, iMovie, and Capcut.
• Strong organizational and time management skills to meet deadlines in a fast-paced environment.
• Strong interpersonal skills and ability to collaborate effectively with team members.

[EDUCATION and/or EXPERIENCE [Bachelors degree (or currently in progress) in Marketing, Communications, Advertising, or a related field and 3-5 years of proven e ]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}