Job Information
Sun Communities Website Production Specialist in Southfield, Michigan
Main Office (MOS) At Sun, we recognize that diversity fosters innovation. Apply now to join a company with an inclusive environment where you can be yourself and thrive! OVERVIEW The Website Production Specialist is responsible for maintaining/developing our consumer-facing websites, based on brand guidelines & consumer insights. They oversee monitoring, assessing, & reporting on content & conversion performances, ensuring websites function & handling a range of online marketing projects. This entry-level position has a basic understanding of Content Management Systems, hosting & server management through vendor relationships, & develops/maintains website content. JOB DUTIES * Handles content management systems (CMS); implementing upgrades/enhancements & site redesigns, monitoring analytics, ensuring accessibility compliance, integrating & maintaining external feeds, & pursues best practices in website management & maintenance. * Responsible for assisting in the performance of all marketing websites ensuring they continue to be a top source of leads while identifying & executing on strategies to scale the volume of lead engagements & conversions. * Actively follows trends in tech & digital publishing to ensure website follows best practices in audience engagement, UX, SEO & regulatory requirements * Updates images/content as needed across a vast array of internal webpages with precision * Collabs with marketing team members & SEO specialists to create/maintain compelling & relevant web content * Collabs with SEO specialists & vendors to develop & implement effective search engine optimization (SEO) & keyword strategies across websites; educates the marketing team on SEO strategies * Supports quality assurance guidelines and process documentation to maximize quality of content, approach to enhancements/deployments and user experiences * Assists in the development of new website pages from ideation to completion * Uses data & analytics to inform the development of efficient enhancements, lead generation, integrations & content for marketing needs & campaigns * Liaisons tasks between Sun Communities & vendors * Helps with documentation & optimization of processes * Identifies errors & helps with resolution to corresponding internal & external teams * Other duties assigned REQUIREMENTS * Bachelor's Degree in Marketing, Communications, Digital Media or related. (Required) * 1 year digital marketing experience * 2 years social media experience-Facebook, Twitter, Instagram * 2 years Web Content Management, UX design and/or production, and/or digital marketing. * 2 years email campaign experience * 6 months web analytics, interactive design, social media trends, web development/design, HTML and CSS * Basic understanding of Adobe Creative Cloud software offerings. including Photoshop, Illustrator and Acrobat. * Strong working knowledge of Office 365 software offerings, including Word, Excel, and PowerPoint and Outlook. * Strong attention to detail with excellent organizational, marketing, and planning skills. * General web maintenance knowledge, including domains, redirects, plugins, DNS. * Skilled and patient communicator via email, phone and in-person. * Ability to creatively problem solve and provide suggestions for process improvements, cost savings or alternative execution methods. * Self-motivated, confident, energetic, and humble team member capable of working remotely without constant oversight. * Excellent communication, grammar and presentation skills. * Flexible, autonomous team member who thrives in a fast-paced environment. * Basic knowledge of HTML and CSS is a plus, though not required. * The ability to embrace and learn new technology quickly is essential. Candidates who know their way around project management tools and software such as Wrike, Asana, SharePoint and/or Zendesk will have an advantage. BENEFITS At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspir