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Job Information

Philips CRM & Consumer Care Leader in Shanghai, China

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology

You are responsible for

  • Lead China CRM strategies to guide the team to deliver strategic objective of CRM program

  • Lead national consumer care strategy and enhance service level of Philips 2c business

  • Co-develop China DTC platform business model, integrate consumer-centric based approach, with O2O channel transformation as well as global 1st DTC offline-store and other self-operating platforms

  • Establish cohesive and integrated data system on consumer profiling, behavior as well as AI based prediction which feed into over digital transformation

  • Pilot growth hacker CRM programs, select and optimize the practice to continuously improve growth rate and operation efficiency

  • Partner with key E-retailers on joint member service and engagement programs

  • Underpin the CRM strategic objectives in programs with multiple phases and KPIs to ensure operation excellence and goal achievement

  • Establish CRM automation system to ensure high efficiency of CRM operation

  • Identify and realize commercial value of CRM database and lead the CRM program to be one of important revenue channels and communication channels

  • Develop a high performance CRM team

You are a part of

  • A dedicated CRM & a CC team and report directly to Consumer and D2C Head and collaborate with many other teams including BMC, Digital marketing, E-commerce etc.

To succeed in this role, you should have the following skills and experience

  • University and above education

  • 10 years+ working experience, preferably 5+ year experience on CRM & CC

  • Strong leadership capability and entrepreneurship in driving high performance and team up with other teams

  • Strong data acumen with open and willingness to be the pioneer

  • Experience of Omni-channel (Tmall/JD/offline) CRM and reward system is a must.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible

work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.