At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

As a Technical Marketing Manager, who is a subject matter expert on Modern Application Delivery, Security, and AI solutions, you will play a crucial role in both tactical and strategic marketing activities. You will be responsible for understanding customer needs, supporting the development of effective marketing campaigns and content. You will support sales teams with effective tools and messaging. You will collaborate with various teams to drive consistent messaging and enhance our market presence of F5s AI and App delivery solutions. This role requires a balance of analytical skills, creativity, and strategic thinking.

Key Responsibilities:

• Identifying customer pain points, developing and refining solution messaging and positioning.
• Working closely with Product Marketers to align F5 portfolio value proposition and messaging with market needs and customer pain points.
• Ensuring F5's positioning and messaging are consistently integrated into use-case development.
• Collaborating with product and sales teams to create compelling use-case materials.
• Creating and optimizing CXO and Buyer persona-based content such as industry-specific content addressing the unique needs of different verticals, infographics, eBooks, and webinars.
• Build and maintain web pages, ensuring content is informative, engaging, and aligned with customer needs.
• Supporting sales initiatives and campaigns, optimizing SEO and SEM to enhance online solution visibility and engagement.
• Research and understand new and adjacent markets to identify growth opportunities, developing strategies to penetrate these markets effectively.
• Utilize innovative storytelling techniques to enhance marketing materials, creating compelling narratives that resonate with target audiences.
• Share insights and knowledge with internal teams, conducting training sessions and workshops to enhance team capabilities.

• Analyze sales data to identify trends and insights, using findings to refine marketing strategies and improve sales enablement.

   

Qualifications:

• Bachelors degree in marketing, Business, or related field.
• 5+ years of experience in technical marketing or a related role.
• Strong understanding of the Application Delivery, Security and AI industry, market trends.
• Experience with SEO, SEM, and content marketing.
• Proven ability to develop and execute effective marketing strategies.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a cross-functional team environment.
• Ability to curate content for customers and for sales enablement.
• Strong analytical and problem-solving skills.

• Ability to manage multiple projects simultaneously.

   

   

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to c