Description

Seller Success Programs Brand Marketing is looking for a talented Sr. Marketing Manager to own the content mix, curation strategy and merchandising of third-party brands to increase customer engagement through onsite and offsite marketing channels. Responsibilities include developing content featuring products from our strategic brands, managing marketing strategies with a focus on customer segmentation, testing, analyzing and reporting results, and tracking the implementation of marketing and merchandising levers across our business teams.

The Sr. Marketing Manager will work closely with creative, media, project management, PR and onsite partners, in addition to business stakeholders. They will focus in particularly on developing go-to-market brand launch marketing strategies and campaigns.

An ideal candidate is someone who will be obsessed with showing our customers the right products at the right time and creating visual stories that are compelling to a customer’s interests. They will also have a passion for testing to develop an impactful program -- from creating the testing plan to communicating the results upward to using the data to inform future business decisions -- and will be highly organized, enjoy diving deep into customer behavior, and have the creativity to challenge our status quo. This role will also work closely with our program and product teams to drive improvements in our third-party seller brand marketing and merchandising systems.

Key job responsibilities

Develop marketing strategy end to end - from curation to design and execution - and drive innovations within existing processes.

Lead the development of fully integrated campaigns, leading and driving collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, and beyond.

Manage creative asset development & delivery.

Analyze results of testing, communicate learnings upward and across partner teams, and use the data to drive future tests.

Partner with technical and business teams to drive system improvements and automation within self-service seller solutions.

Own multiple team KPIs for campaign engagement, developing strategy to drive results over short and long-term.

Manage shared goals with partner teams to drive campaign creation and success at scale.

About the team

Our team is dedicated to supporting new members thrive in their career. We have a broad mix of experience and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We strive for an open environment to expand on your strengths while isolating growth opportunities in order to drive longer term career success.

We are open to hiring candidates to work out of one of the following locations:

Seattle, WA, USA

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience developing and executing campaigns across a multitude of timezones and languages

• Experience communicating results to senior leadership

• Experience with test and learn, marketing optimization, and experimentation

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners

• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.