Description Company Overview: Leading with our core values of Quality, Integrity, and Opportunity, MedInsight is one of the healthcare industry's most trusted solutions for healthcare intelligence. Our company purpose is to empower easy, data-driven decision-making on important healthcare questions. Through our products, education, and services, MedInsight is impacting healthcare by helping to drive better outcomes for patients while reducing waste. Over 300 leading healthcare organizations have come to rely on MedInsight analytic solutions for healthcare cost and care management. MedInsight is a subsidiary of Milliman; a global, employee-owned consultancy providing actuarial consulting, retirement funding and healthcare financing, enterprise risk management and regulatory compliance, data analytics and business transformation as well as a range of other consulting and technology solutions. Position Summary: As a Demand Generation Manager, you will be responsible for developing and executing strategies to drive awareness, interest, and demand for our products and services. You will collaborate closely with marketing, sales, and product teams to create and implement integrated campaigns that generate high-quality leads and ultimately contribute to revenue growth. Your primary objective will be to create and execute marketing campaigns that effectively engage target audiences and engage with them along the buyer journey, moving them through the sales funnel. Primary Responsibilities: Develop and execute demand generation strategies to drive awareness, engagement, and demand for our products and services. Collaborate with cross-functional teams, including marketing, sales, and product, to define target audience segments, messaging, and campaign objectives. Create and manage multi-channel marketing campaigns, including email, social media, digital advertising, content marketing, webinars, events, and more. Utilize marketing automation and CRM platforms to manage lead generation, lead nurturing, and lead scoring processes. Analyze campaign performance metrics, track key KPIs, and provide regular reporting and insights to stakeholders. Continuously optimize campaigns based on performance data, market trends, and customer feedback to maximize ROI and drive revenue growth. Conduct market research and competitive analysis to identify opportunities and stay ahead of industry trends. Collaborate with the content team to develop compelling and relevant content assets for demand generation campaigns. Manage relationships with external agencies, vendors, and partners as needed to support demand generation initiatives. Stay up to date with best practices, emerging technologies, and industry developments in demand generation, marketing automation and data analytics. Preferred Skills and Experience: Bachelor's degree in marketing, Business, or related field. 5 years in demand generation, marketing, or related roles, preferably in a B2B environment. Deep understanding of demand generation tactics, including inbound marketing, lead generation, lead nurturing, and marketing automation. Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). Strong analytical skills and the ability to leverage data analytics tools (e.g., Google Analytics, Salesforce B2B analytics, etc.) to translate data into actionable insights. Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously. Exceptional communication skills, both written and verbal, with the ability to craft compelling messaging and content. Creative thinker with a results-oriented mindset and a track record of driving measurable business outcomes. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. Experience working in a sta