LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

This role can be based in any of our US office locations

At LinkedIn, our vision is to create economic opportunity for every member of the global workforce. And, this vision is powered by our innovative platform of trusted technology that connects our members and customers to opportunity and business growth. To help us power a strong community, we are looking for a Communications Manager for LinkedIn’s digital advertising business with experience and interest in telling stories that demonstrate the value we deliver for our customers.

This is an incredible opportunity for someone who is a creative storyteller and excels at crafting customer-focused narratives, specifically tied to the future of advertising, to support our digital advertising business. In this role, you will collaborate with cross-functional partners across product and marketing to bring to life the stories that matter most to marketing practitioners and leaders who are using LinkedIn’s solutions every day to promote and drive growth for their organizations. You will be responsible for driving our always-on communications aimed at marketing practitioners, including leading our data storytelling, to land a steady cadence of earned media. Strong media relations, writing, project management and organizational skills are required with deep experience in driving earned and owned media results.

If you thrive in a fast paced environment, know how to operate with urgency, and have a passion for both B2B media relations and ad tech storytelling, this is the role for you!

Responsibilities:

• Develop and manage media relationships with core B2B ads trade reporters

• Lead proactive and reactive data storytelling for our digital advertising business

• Lead proactive storytelling aimed at the day-to-day marketing practitioner

• Manage ongoing cadence of media conversations with thought leadership, product and data stories tied to our digital advertising business always in the pipeline

• Drive strategic and tactical communications plans corresponding with the launch of research reports

• Strategically pitch stories and gain earned coverage around latest research, data and ongoing product updates

• Lead reviews and approvals for any inbound speaking requests originating from our digital advertising business that support thought leadership, data or products

• Support thought leadership narratives for digital advertising business leaders

• Partner with the Global Communications Team to support the execution of product and partner launches

• Remain current on ad tech industry trends to keep business leaders informed about topics driving conversations with external audiences, i.e. competitive thought leadership

• Collaborate with cross-functional partners to identify and develop perspectives on industry trends and hot topics

• Build relationships with your LinkedIn Global Communications Team counterparts to identify opportunities to weave B2B thought leadership and data into broader stories

• Write and/or edit content, including, but not limited to articles, LinkedIn platform posts, bylines, etc.

• Continuously consider how your priorities are supporting the sales organization as they work to open new doors and build and maintain existing relationships

Basic Qualifications:

• 6+ years’ experience in external communications – with a focus on media relations

• BA/BS Degree or equivalent experience

Preferred Experience:

• 2+ years’ experience working on communications for advertising, ad tech, or media

• Strong results in dynamic, high-growth, fast paced environment with proven track record of delivering on projects with tight deadlines and cross-functional dependencies

• Excellent written and oral communications skills with the ability to critically think about how to position a story and weave in multiple messages to maximize opportunities

• Ideal candidate has experience managing issues that may impact reputation

• Experience developing scripts and video content for executive voices

• Organizational skills and an innate ability to stay on top of multiple projects at once

• Strong understanding of external communications and implementation process

• Strong media relations experience

• Must have very strong project management and decision-making skills

• Ability to develop and maintain strong internal and external relationships at all levels

• Possess a high degree of integrity and sense of confidentiality

Suggested Skills:

• Corporate Communications

• B2B Communications

• Intellectual Curiosity

• Stakeholder Management

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $94,000 - $147,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you

• Having interviews in an accessible location

• Being accompanied by a service dog

• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.