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JCL INVESTMENT INC Marketing Manager in San Diego, California

[Identify business and marketing needs; develop and implement marketing strategies for each of the restaurants of JCL, specifically based on its unique cuisine variety and location, with the goal of enhancing recognition at the local community level and of driving sales revenues. Plan and establish restaurant marketing and development goals (short and long-term) for each of the restaurants based on business analytics and track progress against key consumer and business metrics. Conduct site visits of and effect virtual or electronic communication of potential major corporate or businesses in the local area with the President to promote the restaurants and develop corporate patrons. Oversee and analyze product and service improvement and cost-saving opportunities and report to the President. Coordinate and assist each restaurants general managers in executing multi-restaurant or single-restaurant customer development event opportunities and coordinating major market event sponsorships of corporate or business patrons. Design and oversee all aspect of the JCLs digital marketing, including the management of marketing database, emails, and display advertising campaigns through social media and other electronic medium. Manage each restaurants digital menu display creation, aiming for the most appeal to the patrons. Manage the brainstorming of new menu items and platforms along with the restaurant s general managers, with a view toward successfully marketing of the restaurants products. Conduct periodically feasibility studies on strategic/operation fit, uniqueness, market size, ease of communication, motivation for consumers, and price value of each of the restaurants, and report to the President. Monitor on a periodic basis the performance of each restaurant based on approved success criteria of marketing and product planning and development and recommend any necessary improvements to the President. ]{arial",sans-serif"=""}

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