The Social Media & Marketing Admin will administer the Utah Minority Business Development Center (Utah MBDC) social media marketing and advertising. Administration includes but is not limited to:

Ø Deliberate planning and goal setting

Ø Development of brand awareness and online reputation

Ø Content management

Ø SEO (search engine optimization) and generation of inbound traffic

Ø Promotion of the organization's services, events, and programs

Ø Cultivation of leads and sales

The Social Media & Marketing Admin is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans/ followers into customers.

MBDA Community leadership and participation (both online and offline) are integral to a Social Media Manager's success. An essential component is communicating the organization's brand in a positive, authentic way what will attract today's modern, hyper-connected buyers.

The Social Media & Marketing Admin is instrumental in managing the Utah MBDC, content-related assets.

• Become an advocate for the organization in social media spaces, engaging in dialogues and answering questions where appropriate.

• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.

• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

• Monitor trends in social media tools, applications, channels, design and strategy.

• Implement ongoing education to remain highly effective.

• Identify threats and opportunities in user-generated content surrounding the organization. Report notable threats to appropriate management.

• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

• Administrate the creation and publishing of relevant, original, high-quality content.

• Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the organization's marketing and online review building).

• Create a regular publishing schedule.

• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

• Promote content through social advertising.

• staying up to date with online, social media trends