Job Information
WESTERN GOVERNORS UNIVERSITY Senior Manager, Strategic Communications - Labs in SALT LAKE CITY, Utah
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Pay Range: $97,300.00 - $175,200.00
Job Description
Responsibilities
Supervisory Responsibilities:
Responsible for the hiring, training, and continued development of communications staff.
Conducts regular check-ins to monitor progress, provide feedback and offer guidance and support where needed to ensure staff is fully supported in their role.
Ensures staff have the tools, knowledge and resources necessary to perform job duties effectively as well as opportunities for professional development.
Coaches and collaborates on goal-setting and professional development plans.
Conducts performance evaluations that are timely and constructive.
Handles discipline and termination of employees as needed and in accordance with WGU policy.
Implements and adheres to communications budget.
Communications Strategy:
In collaboration with director, develop and implement a cohesive multichannel communications strategy that aligns with WGU Labs' goals and objectives, including measurable KPIs and performance metrics across owned and earned channels.
Lead development of initiative, client, and project-specific strategies.
Thought Leadership:
Create and execute thought leadership campaigns, including OpEds, articles, videos, and other materials that highlight Labs' expertise and research.
Manage the full lifecycle of thought leadership campaigns, from strategy through to execution of assets.
Develop compelling messaging matrices and talking points for Labs initiatives.
Lead efforts to ensure consistent messaging across all platforms.
Stay up to date on industry publications, influencers, and factors impacting WGU, WGU Labs, and the educational ecosystem.
Media Relations and Crisis Communications:
Manage Labs' PR agency, supporting the development and execution of influencer relations campaigns.
Manage media relationships, external announcements, and Labs' overall media presence.
Support media training and messaging for Labs executives.
Implement crisis communication strategies to protect and enhance brand reputation.
Website Content:
Oversee website content strategy and execution, drafting compelling content that supports communications goals.
Coordinate content development and updates, working with... For full info follow application link.
Western Governors Univeristy is an equal opportunity employer and does not discrimina te on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.