Product Marketing Manager

Salt Lake City, UT

Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.

Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being named a Fortune Best Workplace in Technology and a 2022 Glassdoor Best Place to Work, inclusion on the Forbes Cloud 100, and ranking in the top 100 on G2’s 2023 Best Global Software Companies. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft.

As a Product Marketing Manager at Lucid, you will be instrumental in driving the continued rapid growth of Lucid's suite of products. Lucid Software is a rapidly growing Series-D stage visual collaboration company based in Salt Lake City, Utah. Lucid is the only visual collaboration suite that helps teams see and build the future from idea to reality. Its products, Lucidchart, Lucidspark, and Lucidscale provide users with an end-to-end experience that helps teams truly see and build the future, by enabling collaboration and clear communication and are used by more than 70 million users across the world. Your efforts will primarily be dedicated to supporting the suite of products and other focused solutions targeted towards personas and/or industry verticals.

Responsibilities:

• Know our users better than anyone else, including what they need, why they buy, and what they want from us in the future.

• Build and execute comprehensive go-to-market plans for critical product launches focused product integrations, ensuring marketing and product teams are working in concert to meet customer needs and rapidly grow the business.

• Partner with product teams to research, develop, and launch specific solutions and integrations that will add value for current users, as well as acquire new customer.

• Own positioning and messaging for given product launches and personas, ensuring we tell a highly-relevant, highly-impactful story across all user touchpoints.

• Work closely with sales and customer success in all facets of the sales process, including assisting product marketing managers in creating sales enablement materials.

• Perform detailed competitor research to understand where our products win and opportunities to improve our position in the market.

• Work cross-functionally with the demand generation team and content marketing team to assist with programs, in conjunction with other marketing teams, that drive self-serve usage, and sales opportunities.

• Develop industry-defining thought leadership materials.

• Other duties as assigned.

Qualifications:

• 1-5 years of product marketing or related experience in enterprise software, with a Bachelor’s Degree in marketing, business, or a related field.

• You are creative, articulate, influential, and engaging, with a proven track record of success.

• You are a self-learner, willing to learn new skills, industries, and platforms—including the most technical aspects and use cases at Lucid.

• You are constantly improving, with an insatiable appetite for learning.

• You take ownership of problems and never shy away from a challenge.

• You are honest, direct, and professional.

• You know how to prioritize your work and the initiatives you champion.

Preferred Qualifications:

• Experience marketing integrations, partner marketplaces, and/or API platforms.

• Experience working closely with sales and customer success teams to unblock deals and revenue through new product development.

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We welcome diversity at Lucid and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. We honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, our employees and our products. Lucid is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email: talentacquisition@lucid.co.