Omnichannel Customer Engagement Leader - All genders

Location: Salt Lake City, United States Position Type: Unfixed Term Job Function: Marketing

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A family-owned company, bioMerieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.

bioMerieux S.A. Omnichannel Customer Engagement Leader - All genders

Our Clinical Global Marketing Communication department is looking for an Omnichannel Customer Engagement Leader to support our clinical business strategy by driving customer acquisition, retention and loyalty for our Clinical business solutions. In this highly digital marketing-focused role, you will work closely with global and local marketing communication leaders in charge of campaigns and with market managers to define an omnichannel strategy to drive prospect and customer engagement with our clinical solutions. You will identify and activate the right channels and content by segment to engage, retain and add value to our customers. Your in-depth knowledge of SalesForce and Marketo environments is essential, enabling you to guide teams in the effective and targeted management of marketing campaigns. In charge of analyzing the performance of marketing campaigns, you will provide reports, dashboards and data impact on ROI to the company's key players, enabling them to adjust targets at the time of deployment. You will work closely with product owners of bioMerieux's digital applications and platforms (Marketing Automation, Sales Enablement, CRM, biomerieux.com and eCommerce) to promote alignment with marketing objectives and strategy. You will join a team of marketing communications, digital and event specialists, who contribute every day to the deployment of marketing messages and campaigns for bioMerieux's clinical applications, based in France and the United States. What will be your mission? Three areas of mission: Omnichannel customer engagement strategic focus Develop a clinical marketing-led customer engagement strategy and prepare and execute an operational plan. Support Marketing Communications and Market Managers in content optimization and message positioning to enhance customer engagement. Prepare well-defined specifications for the effective use of channels within the omni-channel approach to achieve customer engagement objectives, in line with marketing plans and customer segmentation. Ensure that the lead management process is effective, adopted and deployed within the marketing function Analyzing and measuring results Pull and analyze campaigns data to understand target audiences preferences and needs. Share proficiently data on monthly and quarterly basis to highlight insights and make actionable decisions with marketing and commercial teams. Business interactions and trainings Work closely with internal teams to define an optimal customer experience at all points of interaction, especially online. Contribute to the creation and deployment of training courses for onboarding the Marketing function on the subjects of marketing campaign performance and omnichannel customer engagement. Business interactions include (but are not limited to) the following functions: Franchise Market Managers (global, regional, local), Marketing Communications and Marketing campaigns leaders, Digital Marketing teams, Corporate communications Commercial Operations Excellence Product owners of digital applications and platforms for business Commercial team representatives, Customer servi ce... For full info follow application link.