Details

Open Date 06/10/2024

Requisition Number PRN38826B

Job Title Manager, Marketing

Working Title Marketing Project Manager

Job Grade F

FLSA Code Administrative

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

M-F, 40 hours per week, some weekends, holidays and late night special events.

VP Area President

Department 00435 - University Campus Store

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $72,000 - $84,000 DOE

Close Date 09/10/2024

Open Until Filled No

Job Summary

The University Campus Store is seeking a Marketing Project Manager to lead our marketing strategy. The ideal candidate will plan, execute, and deliver projects on time, within budget, and to the highest quality standards. They will work with a multifaceted team to maximize sales while optimizing the customer experience in-store and online. In addition, they will manage a large team that consists of creatives, website optimization experts, and associates who facilitate multiple partner relationships throughout Campus.

Under the direction of the Campus Store Director, this position is responsible for planning, organizing, and directing all aspects of the Campus Store’s marketing. This includes coordinating all design, overseeing marketing assets, and managing the marketing budget for the Campus Store. This position also manages digital communications and content, including social media postings, presentations, signage, the E-Commerce website, and any print collateral aligning with the Store’s marketing, event, and service initiatives. This position will work closely with Store leadership and the merchandise buying team to implement cohesive branding, signage, and visual assets throughout all sales departments and online. Our Marketing Project Manager oversees a creative team consisting of full-time, part-time, and student employees. Along with these duties, a major part of this position’s outreach responsibility is maintaining and growing the Campus Store’s partnership with a wide array of University departments. Our Marketing Project Manager will ensure all touchpoints across the customer’s journey, both physical and digital, are positive and efficient through innovative content and engaging outreach.

The University of Utah is the state’s public flagship institution and a top-tier research university. The University Campus Store is the retail arm of the university and is consistently ranked in the top 15 of institutionally run campus stores in the nation. We serve over 40,000 students, faculty, and staff along with millions of visitors each year.

At the University of Utah Campus Store, we are dedicated to fostering community that upholds the six core commitments outlined by President Taylor Randall and the Board of Trustees. These commitments are: leadership, education, research, service, patient care, and unity with sister institutions. As an integral part of the University community, we embrace these commitments in our daily operations with students, faculty, staff, and visitors. Our goal is to not only provide excellent products and services, but also to contribute to a Campus culture that prioritizes the well-being and success of all members. Join us in embodying these commitments and making a positive impact at the University of Utah Campus Store.

In the addition to salary, the University of Utah prides itself in our total benefit package, including but not limited to the following:

11 paid holidays per year

14.2% employer contribution to retirement, where you pay nothing.**

Free UTA public transportation pass

Basic Life Insurance provided up to $25,000.

50% tuition reduction for employee, spouse, after 6 – 12 months of employment and dependent children after 3 years of full-time employment

Health coverage options that are both affordable and allow for access to care through the University of Utah health system.

Paid parental leave (in addition to FMLA ), if qualified

Professional development opportunities

Options for short-term and long-term disability insurance, supplemental life insurance, and HSA / FSA savings plans are available.

Employee discounts on a variety of products and services including cell phones & plans, entertainment, health and fitness, restaurants, retail, and travel.

** For the majority of employees, the University contributes an amount equal to 14.2% of pay to a 401(a) Retirement Plan. If you previously worked for the University and were enrolled in a Utah Retirement Systems ( URS ) retirement plan, Utah law requires that you be re-enrolled in the same URS plan upon rehire. If you were enrolled in a URS plan with another employer and wish to be enrolled during your University employment, you must complete the Irrevocable Election (online at https://benefits.utah.edu/retirement-plan-election/ ) before your first paycheck. Only employees who are residents of the United States and those holding H-1B Visas are eligible for retirement benefits.

Responsibilities

• Plan and manage marketing projects, including campaign launches, product promotions, and event planning for the Campus Store.

• Developed marketing and promotional calendars for upcoming events and clearly communicate deadlines and project plans to the organization.

• Work closely with the buying team and sales managers to develop and implement sales and marketing campaigns to grow revenue for all Campus Store business channels.

• Ensure all projects are delivered on-time, within scope, and within budget.

• Oversee the creation of targeted campaigns using various marketing platforms including targeted and segmented email, social media, radio, direct mail, billboards, and print ads.

• Oversee the development of written, digital, photographic, and video content.

• Measure project performance using appropriate tools and techniques.

• Report and escalate issues to management as needed.

• Perform risk management to minimize project risks.

• Establish and maintain relationships with third-parties/vendors.

• Determine effectiveness of all marketing campaigns and activities ensuring proper development, tracking, and evaluation. Perform detailed quantitative analysis on marketing campaigns to judge effectiveness.

• Manage a diverse creative team, focusing on design (including photography), social media engagement, SEO , promotional planning and partner relationships.

• Maintain and organize the digital library of marketing files for ease of access by the marketing team and Store management.

• Work in tandem with Auxiliary Services Marketing to strengthen communication to Campus partners, customers, and clients, while promoting the Campus Store’s products, services, and purpose on Campus.

• Develop a deep understanding of the customer and work with the Campus Store leaders and buying team to deliver a seamless shopping experience both online and in-store.

• Work with the E-Commerce Manager to develop, manage, and maximize our Pay-Per-Click, SEO , and affiliate marketing relationships.

• Develop mutually beneficial partnerships and programs with key campus partners (Utah Athletics, Alumni Association, faculty, and student leadership).

• Work in tandem with Store leadership to develop and oversee a CRM growth strategy to expand our penetration to certain markets.

• Oversee in-store signage, digital feeds, light boxes, and graphics to ensure uniformity and consistent branding throughout all locations.

• Plan and execute large and engaging in-store events to drive traffic into the retail locations, generate sales, and promote the Store as an engaging and exciting venue on Campus.

• Promote brand awareness and grow sales with high profile vendors like, Apple, Starbucks, and Under Armour while adhering to strict marketing guidelines.

• Create and report clear analytics to Senior Management for business planning purposes.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Minimum Qualifications

Bachelor’s degree in a related area or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of hiring department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Master’s degree in a related area may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

• 1-3 years of working experience in project management, preferably in the marketing field.

• Basic understanding or hands-on experience in digital marketing and web technologies.

• Strong organizational skills, including attention to detail and multitasking abilities.

• Excellent client-facing and internal communication skills.

• Excellent written and verbal communication skills.

• Proficiency in Microsoft Office.

• Able to think creatively and demonstrate a high value on accuracy through strong organizational skills while ensuring a high standard for quality and service.

• Experience with email marketing platforms, like MailChimp, and marketing automation and personalization.

• Understanding of CRM platforms, customer data segmentation, and web analytics.

• Must display a high degree of professionalism and diplomacy.

• Previous retail or hospitality experience preferred.

Type Benefited Staff

Special Instructions Summary

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/

Online reports may be submitted at oeo.utah.edu

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.