Description We are offering an opportunity for a Digital Marketing Specialist to join our team in SAINT LOUIS, Missouri. The role involves applying skills such as CRM, Database, Facebook Insights, Google Ad, Google AdWords, Advertisements, Analytics, Brand Awareness, Campaign Planning, and Design to drive our digital marketing efforts.

Responsibilities:

• Manage CRM (SugarCRM), including tracking, custom field management, and data management.

• Monitor and report on inbound lead activity and individual performance.

• Plan, execute, and optimize email and SMS campaigns with the goal of generating calls and signed contracts.

• Work towards improving contact rates of inbound leads with a goal of achieving near 100% phone communication.

• Create a real-time marketing dashboard that tracks key KPIs such as total leads, contact rate, appointment set, and signed contracts.

• Set up automation workflows for operational efficiency.

• Handle 3rd party tools, APIs, Webhooks, and other technical aspects required for data flow.

• Identify and address any bottlenecks or issues in our current funnels.

• Stay updated with marketing trends and suggest improvements for lead volume, quality, and conversions.

• Analyze data and report on areas where we could improve our processes, cadences or workflows.

• Write sales copy for lead generation - emails, SMS, and voicemail messages.

• Set up and manage split tests on landing pages, outbound messages, and sales scripts. Requirements • Proficiency in using CRM and Database systems for managing customer relationships and data

• Experience with Facebook Insights for measuring the effectiveness of social media campaigns

• Familiarity with Google Ad and Google AdWords for online advertising and campaign management

• Ability to create effective and engaging Advertisements for various digital platforms

• Strong understanding of Analytics to measure and analyze the performance of digital campaigns

• Skill in enhancing Brand Awareness through innovative digital marketing strategies

• Experience in Campaign Planning for various digital platforms including social media, email, and websites

• Basic Design skills for creating visually appealing digital content and advertisements

• Comply with all applicable laws, regulations, and company policies in relation to non-discrimination and equal opportunity. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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