Description

We are seeking a Digital Marketing Specialist to join our team located in Newark, New Jersey. This role is within the higher education industry and offers a long term contract employment opportunity. The Digital Marketing Specialist will be responsible for executing a comprehensive digital strategy, including email, web, social media, and digital advertising.

Responsibilities:

• Design, schedule, and deploy various digital communications including newsletters, invitations, and other digital engagement and giving solicitations.

• Serve as a webmaster for the Development and Alumni Relations website, ensuring the content is engaging, user-friendly, and well-organized.

• Execute digital advertising strategies for alumni engagement and giving efforts.

• Manage social media accounts, regularly updating with fresh, engaging content and actively engaging with followers.

• Support digital-first annual giving campaigns such as Day of Giving and Giving Tuesday.

• Maintain and pull segmented lists for targeted digital communications.

• Utilize various software including Adobe Creative Cloud, Database, Drupal, and other tools for content creation and management.

• Leverage analytics tools to measure and improve the effectiveness of digital marketing efforts.

• Collaborate with the team in planning and executing fundraising campaigns.

02720-0013058331

Requirements • Minimum of 3 years of experience in a Digital Marketing role within the Higher Education industry.

• Proficiency in Adobe Creative Cloud, including Adobe Photoshop and Adobe Premiere Pro.

• Demonstrated ability in Database Management.

• Experience creating, implementing and evaluating Advertisements.

• Strong understanding of Analytics and ability to derive actionable insights from data.

• Proven experience with Blogging and Brand Awareness activities.

• Prior experience with Campaign Planning and execution.

• Capability in Graphic Design and creation of Digital Collateral.

• Experience in planning and executing Email Campaigns, including Email Communications and Email Copywriting.

• Proficient in Content Creation and Content Management.

• Experience with Website Updates and ensuring content is up-to-date and relevant.

• Ability to create engaging Social Media Content.

• Familiarity with Drupal or similar Content Management Systems.

• Proven track record in Fundraising and managing Fundraising campaigns. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .