9395BR

Position Title:

Communications Strategist

Organization:

F&A Marketing and Communications

Job Responsibilities:

Develop and Implement Communication Strategies

• Understand, develop and implement communication strategies that align with division goals and brand messaging, including short- and long-term plans for marketing communications across various channels..

• Manage and contribute to the planning, production, implementation, and tracking of all marketing and communication projects.

• Propose and deliver solutions to drive customer engagement, awareness, and meet revenue and business metrics.

• Develop key messages and manage content development and strategy for distribution channels, including web, social media, email, and print.

• Identify partnerships, build and maintain effective relationships with internal organizations, department leaders, marketing, sales and service partners, creative services team members and external vendors, to implement communication plan.

• Coordinate the distribution of content through various channels, including media buys and physical asset distribution.

• Investigate and implement industry best practices to enhance processes, improve business systems, and optimize overall operations.

• Develop an evaluation process to review progress toward achieving goals.

Identify Partnerships and Foster Collaboration

• Build and sustain strong relationships with clients, understanding their needs, consulting with them to clarify problem statements, developing detailed briefs, and ensuring their communication requirements are effectively met.

• Foster a culture of collaboration, knowledge sharing, and cultivate working relationships with the team, internal partners, external consultants, and other stakeholders.

• Establish and maintain positive relationships with university communications to leverage internal stories and coordinate media coverage.

• Position self as a “go to” person within the department for consultation on communication strategies.

• Provide counsel to business leaders and others throughout the organization on best practices for social media strategies, to enhance their understanding and effectiveness in digital marketing.

Transform User Experiences and Analyze Campaigns

• Track key performance indicators (KPIs) to gain strategic insights, support content strategy decisions, and provide actionable reports.

• Manage and update a performance dashboard, analyze, interpret and report results to amend marketing and communication plans and tactics.

• Conduct market research and use advanced technology to implement concepts for events, branding, and marketing campaigns.

• Monitor traffic, feedback, and engagement, identifying trends to support department goals.

• Ensure effective delivery of information, audience engagement, and excellent customer service.

• Investigate and propose industry best practices to improve business systems and optimize operations.

• Present data, analytics, and trend activities to stakeholders, develop strategic insights, and deliver comprehensive proposals to support informed decision-making.

Ensure Communication Standards and Guidelines

• Provide communications procedures for the F&A Marketing and Communications team.

• Ensure communication principles, standards, and guidelines are consistent with the university’s editorial guidelines.

• Manage, communicate, and oversee editorial style guides for the division’s departments to ensure consistency and understanding of brand elements specific to each partner.

• Conducting proactive media outreach and responding rapidly to media inquiries on time-sensitive topics

Team Management and Development

• Hire, lead, supervise, mentor, and develop team members, fostering a collaborative environment and ensuring continuous professional growth and effective performance.

Maintain Budgetary Responsibility

• Track and solicit bids from vendors to obtain information regarding estimated costs, labor, and materials involved in completing a project.

Other duties as assigned.

FLSA Category:

Exempt

Requisition Number:

9395BR

College/Division:

Finance & Administration

Required Application Documents:

Cover Letter, Curriculum Vitae or Resume

Employment Category:

Fulltime

Additional Details:

In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

How To Apply:

In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff . Click the link for search openings and in the keyword search field, enter the title of the position or the BR number

Wage Band (https://www.rit.edu/fa/humanresources/content/staff-wage-grade-bands) :

118A

Required Qualifications:

Education/Experience:

• Bachelor’s degree in Marketing, Advertising, Public Relations, Journalism, Business Management, Communication or related field

• 3-5 years experience in marketing, advertising, communications, marketing analytics, and/or related field

• Experience coordinating and delegating work within a team, managing staff and their development and performance, or related supervisory experience.

• An equivalent combination of experience and education may be considered.

Skills:

• Develop and maintain relationships with individuals across various divisions and teams; analyze and understand customer needs.

• Excellent written and verbal communication skills in English, including spelling, grammar, and creative writing.

• Background in marketing strategy to support communication efforts.

• Ability to convincingly present communication tactics to individuals with limited knowledge of processes. Create engaging presentations that effectively communicate key messages and align with communication strategies.

• Analyze data and key performance indicators (KPIs) to gain insights, measure effectiveness, and inform communication strategies.

• Strong attention to detail and accuracy in information.

• Understanding of approaches, tools, and techniques for promoting marketing and communication strategies and tactics.

• Knowledge of effective project management strategies and tactics to plan, organize, and monitor to achieve objectives.

• Ability to ideate and collaborate across functions.

• Listen, interpret, gather feedback, and deliver solutions that reflect the intended purpose.

• Ability to work in a multifaceted, fast-paced environment.

• Knowledge of project management

• Ability to effectively coordinate team efforts and supervise staff.

Training Requirements: Trainings must be completed within 6 months of hire date or as determined by training schedule.

• (Advanced) Excel

• Brandwatch

• Cultural Humility Certificate

• Cybersecurity Training

• Discrimination and Harassment + Title IX

• Drupal

• Emotional Intelligence for Leaders

• Google Analytics

• Kronos

• New Hire Orientation

• Site Improve

• Student Employment 101

• Supervising at RIT: Human Resource Practices & Employment Law Certificate

• Professional development training as determined by the executive director

Preferred Qualifications:

• Advanced degree in Marketing, Advertising, Business Management, Journalism and Public Relations and Communications or related field

• Experience with Adobe Creative Suite

What do we believe at RIT?:

Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.

As a member of the RIT community, you'll receive a comprehensive employee benefits package (https://www.rit.edu/humanresources/benefits) that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).

Work Location:

Hybrid — Remote/On-campus

Job Summary:

The Communications Strategist for the Division of Finance and Administration is responsible for developing and managing comprehensive communication plans that align with university guidelines and brand messaging. This role requires a strategic thinker who can proactively develop and implement communication strategies, write briefs, and ensure all communications adhere to established standards.

Key responsibilities include building and maintaining effective relationships with internal and external partners, managing client relationships, and ensuring their communication needs are met. The strategist will also handle project management tasks, including developing project briefs, managing a communications calendar, and ensuring timely execution and budget adherence. Additionally, they will coordinate content distribution through various channels, track key performance indicators to gain strategic insights, and adjust marketing and communication plans accordingly. The role involves investigating and implementing industry best practices to optimize operations, leading and developing team members, and presenting data and strategic insights to stakeholders. The strategist will also educate clients on communication strategies and social media best practices. This role emphasizes collaboration, knowledge sharing, and creativity within the team, ensuring that all communication efforts are cohesive, effective, and aligned with the division’s objectives.

This role will support all departments in the Division of Finance and Administration.

The Communications Strategist, in addition to their professional qualifications, must live our values and embrace diverse perspectives. This alignment with our values is crucial to our shared purpose of remaining a great place to work for all, fostering a sense of belonging and shared purpose among our team.

Hourly/Salary Minimum:

45700

Hourly/Salary Maximum:

76500