Job Information
ALLIANCE LAUNDRY SYSTEMS LLC Digital Product Marketing Manager in RIPON, Wisconsin
JOB REQUIREMENTS: Alliance Laundry System LLC Digital Product Marketing Manager US-- Job ID: 2025-4463 Type: Full-Time # of Openings: 1 Category: Marketing Remote-USA Overview Alliance products are used globally in laundromats, hotels, hospitals, universities, apartment complexes, fire stations and more. Our digital interfaces allow advanced remote management of laundry operations and provide a convenient laundry experience. The Digital Products team owns the full product lifecycle: we design, develop, and support these solutions. Working with our marketing and sales enablement teams, the Digital Product Marketing Manager drives product adoption by shaping market perception and equipping our sales teams to understand and sell the product. This person will collaborate closely with Digital Product Managers and report directly to the Senior Director of Digital Products. Responsibilities * Develop Marketing Strategies: Create and execute comprehensive product marketing plans to drive awareness, demand, and adoption of our digital offerings. * Collaborate with Marketing Team: Work closely with the Marketing department to integrate product messaging into marketing channels and campaigns. * Positioning and Messaging: Craft clear and compelling product messaging that differentiates our solutions in the market. * Content Creation: Produce high-quality marketing content, including brochures, case studies, white papers, webinars, and blog posts, in coordination with the marketing team. * Market Research: Conduct ongoing market and competitor analysis to identify trends, opportunities, and challenges. * Product Launches: Plan and manage the launch of new products and features, coordinating with Marketing and other cross-functional teams to ensure success. * Sales Enablement: Work with Commercial Support teams to develop sales tools and training materials to empower the sales team with effective product knowledge and messaging. * Customer Engagement: Speak with customers, and collaborate with customer success and support teams, to gather feedback and testimonials to showcase the value of our platform. * Analytics and Reporting: Monitor and report on the effectiveness of marketing initiatives, using data to inform and adjust strategies. Qualifications * Bachelor\'s degree preferred in Marketing, Business Administration, or a related field. * Equal Employment Opportunity/M/F/disability/protected veteran status Apply Here: https://www.click2apply.net/mWd2Rds5Zm4ezsDkEFrRRk PI260679831 ***** APPLICATION INSTRUCTIONS: Apply Online: https://www.click2apply.net/mWd2Rds5Zm4ezsDkEFrRRk Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.