Position Overview:

The Martech Principal has the subject matter expertise to support our clients with:

• Prioritizing and justifying martech and creative tech investments

• Identifying best-fit solutions

• Managing the integration and optimization of martech stacks

• Measuring and improving martech effectiveness

• Optimizing the digital marketing value stream

The Martech Principal key responsibilities include:

• Consulting (50%): Delivering value via billable work for clients

• Business Development (25%): Partner with sales team to drive sales pipelines and bookings to manage demand in expertise area

• Thought Leadership (10%): Partner with marketing team to create and present thought leadership and establishing a market presence in expertise area

• Other (15%)

The role requires travel up to 30% of the time, which includes same-day and overnight trips nationwide

What you get to do:

• Lead consulting engagements and adhere to scope of all statements of work (SOWs) delivering on budget and on time

• Provide engagement leadership managing the timeline, deliverables and team (1-2 supporting consultants, a mix of staff and project-based consultants)

• Provide quality control—from a content and editorial point of view—for client deliverables

• Participate on project teams as a lead consultant (vs engagement leader) within areas of expertise

• Identify, assess and manage project-based consultants

• Partner with Managed Services practice at Cella studios by providing subject matter expertise and supporting improvement initiatives

• Conduct post-mortem analysis gathering feedback from stakeholders, assessing the final outcomes against initial objectives, and making recommendations for future projects

• Support development and delivery of Cella consulting capabilities presentations to potential consulting clients, via in-person and web-based meetings

• Partner with sales team to hold in-depth diagnostic and project scoping discussions with new potential consulting clients

• Lead/support the development of statements of work, project plans and pricing

• Build and maintain long-term, value-added relationships with prospective, current and past clients

• Attend industry conferences and networking events nationally, as relevant

• Develop and lead presentations within areas of expertise—internally, at industry events, roundtables and client meetings

• Partner with marketing to write and publish thought leadership pieces (blog posts, whitepapers, etc)

• Support annual business initiatives that drive performance along the company’s strategic plan

• Professional development activities in support of company ambitions and client demand

• Other duties and projects as assigned

What you need to bring:

• Demonstrated ability and passion to uncover and diagnose complex client business challenges

• Understanding and appreciation of AI’s role and potential role in digital marketing

• Ability to identify business requirements and requirements of the stakeholders on the project

• A drive for gaining new knowledge, a natural curiosity to learn and be knowledgeable across a range of different systems and tools

• Ability to gather, analyze and leverage data/metrics

• Adapt existing methods and procedures to create possible alternative solutions to complex problems

• Demonstrated passion toward the marketing and creative creative industry

• Superior communication, presentation and organizational skills

• Enjoys and skilled at client presentations and public speaking

• Strong written skills

• Ability to to create client-ready documents in PowerPoint

• Excellent time management and communication skills

• Proficiency using Google mail, calendaring and shared drives

• Bachelor's degree plus 15 years professional experience

• 5 years marketing technology experience

• Experience with marketing technology platforms, preferred platforms include:

• Marketing automation tools:

• Salesforce Marketing Cloud

• Marketo

• Hubspot

• Adobe Experience Manager

• Adobe Workfront

Listen to our Vice President of Learning and Development share why she dedicates her talents to Randstad: My Randstad Why (https://www.jobpixel.com/v/PBCWHK6YtUsTZ1CRMhvfcecVKFFeRib3DFdc5CKFQn2WQ6ouT)

This job posting is open for 4 weeks.

Pay Rate: $195,300.00 - $137,180.00 Annually

Randstad offers competitive pay and bonus structures. Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc. Based on eligibility, a successful candidate’s total compensation may include a variable pay plan including bonus(es) and/or commission(s). In setting compensation, Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent.

In addition, Randstad, the largest global staffing leader, offers rich learning & professional development opportunities, a 401(k) plan, a stock purchase plan, an employee referral reward program, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs. Randstad also focuses on our employees' overall wellbeing with our award-winning wellness program, employee assistance program, a generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, and 9 paid holidays), paid parental leave, paid caregiver leave, a health and dependent care flexible spending account, Metlife home and auto insurance offerings, a Metlife legal plan offering, and offers discounts on everything from cell phone plans to car purchases.

We are seeking candidates from all backgrounds and demographics and a variety of industries to join our winning team! Randstad proudly ranked as a 2023 DiversityInc Top 50 company, a 2023 Disability Equality Index best place to work for diversity inclusion, and a 2023 Military Friendly Bronze Employer for Veterans. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com.