Description

We are seeking a Director of Marketing to join our client's team based in Richfield, Ohio. This role involves executing effective marketing strategies to drive sales and profitability. The Director of Marketing will provide leadership and direction for Marketing Strategy programs and Product Planning. This role is 100% onsite 5 days a week with individual health insurance coverage almost 100% covered by the company. 30% travel and the ideal candidate MUST have consumer marketing, brand awareness and TIRE experience.

Responsibilities:

• Provide assistance in overseeing all functions related to Marketing Communication.

• Establish and implement brand marketing strategies.

• Develop and communicate a calendar of marketing events.

• Work closely with agencies for media selection and buying.

• Develop sports marketing strategies in conjunction with agencies.

• Manage Sponsorship and Event Marketing with agency.

• Oversee the creation of bi-annual President/Vice Chairman Marketing Reports.

• Prepare ad hoc marketing reports for the North American leadership.

• Coordinate dealer communication material building & planning.

• Manage the company's Online Educational Training Portal.

• Oversee the management of the company's website and Social Media Agency.

• Monitor and manage the online persona of the company by reviewing search results, forums, and review websites.

• Manage the company's App on the iOS Store and Google Play Store.

• Coordinate Retail Rebranding Initiative with Outdoor Sign Agency.

• Design Consumer and Channel promotions.

• Prepare and present monthly activity report to the CEO.

Skills:

• Experience with Content Management System (CMS), CRM, Google AdWords, Google Analytics, and Facebook Insights.

• Knowledge of creating and managing Advertisements and Campaign Planning.

• Experience in enhancing Brand Awareness through digital mediums.

• Understanding of the Automotive Industry and branding standards.

• Experience in Budget Management and B2C Marketing.

• Proven track record in increasing Brand Awareness and understanding Consumer Behavior.

Requirements • Must have a minimum of 5 years of experience in a Marketing leadership role

• Proficient in Content Management System (CMS) and CRM

• Expertise in using Facebook Insights, Google AdWords, and Google Analytics for strategic marketing

• Proven track record in creating, managing, and measuring the success of advertisements

• Strong understanding of Brand Awareness and Campaign Planning

• Experience in Collateral Management and Digital marketing strategies

• Previous work experience in the Automotive Industry will be advantageous

• Familiarity with various branding standards such as Corporate Branding, Digital branding, Rebranding, and Retail branding

• Demonstrated experience in Budget Management

• Expertise in B2C Marketing and Business-to-business to Consumer (B2B2C) marketing strategies

• Proven ability to Drive Brand Awareness and Increase Brand Awareness

• Understanding of Consumer Awareness, Consumer Behavior, and Consumer Marketing

• Excellent communication, leadership, and strategic planning skills

• Bachelor's degree in Marketing, Business, or related field; Master's degree preferred

• Ability to travel as necessary. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .