Job Number 24136263

Job Category Sales & Marketing

Location JW Marriott Reston Station, 1900 Reston Metro Plaza, Reston, Virginia, United States

Schedule Full-Time

Located Remotely? N

Relocation? Y

Position Type Management

Additional Information: This hotel is owned and operated by an independent franchisee, Crescent Hotels & Resorts. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.

The Director of Sales Marketing will develop, implement and maximize the business plan with effective strategies through direct sales, digital marketing and revenue management. This person will ensure effective internal and external communications with clients, potential customers, associates, and ownership.

Direct the solicitation efforts of the sales and catering team while overseeing rate, date and space commitments for group, banquet and catering customers.

Maximize total and ancillary revenue.

Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.

Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement. Ensure sales and catering team is proficient in working with brand channels, Cvent, Wedding websites and more.

Compile and/or direct the preparation of reports pertaining to the operation of the hotel to include, but not limited to, the annual budget and business plan, monthly forecast, pace reports, action plans, production reports and weekly summaries.

Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Participate in local organizations to develop business such as Chamber and CVB.

Develop and conduct persuasive verbal sales presentations to prospective clients, to ownership and associates. Internally promote Crescent programs.

Prospect, entertain and meet in person and virtually with customers and clients, some of which will require travel.

Communicate both verbally and in writing to provide clear direction to the staff. Work with the digital and revenue team on promotions through third party channels.

Initiate preparation of computerized annual budget and business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.

Organize and/or attend scheduled sales department and related executive team meetings. Participate in associate recognition and key community activities.

Experience in the local DC / Northern Virginia Market required.

3-5 years' experience as a Hotel Director of Sales & Marketing.

Luxury hotel sales experience required.

Hotel opening experience preferred.

Marriott Brand Experience is strongly preferred.

Excellent leadership, communication, interpersonal, sales and closing skills.

Excellent compensation package

Operational incentive plan eligibility

An exceptional benefit plan for eligible associates & your family members

401K matching program for eligible associates

Discounts with our Crescent managed properties in North America for you & your family members

This company is an equal opportunity employer.

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