JOB REQUIREMENTS: Description Brand Manager - Fishing At Johnson Outdoors, home to some of the world\'s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology. Anglers are eager to set their eyes on the newest Hummin bird fish finders, get their feet on Minn Kota trolling motor foot pedals, and connect it all wirelessly with the iPilot Link - making it easier than ever to get their hands on more fish. But it is the people at Johnson Outdoors that make the company the success it is today! Come be a part of that success by joining the Brand Marketing team for these leading industry brands! Check us out on Cannon, Minn Kota, and Humminbird, or find us on Instagram and Facebook! Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you\'ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or hiking, sailing, fishing, kayaking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options. What you will do: The person in this role leads and executes brand strategy and marketing tactics to successfully increase profitability and brand effectiveness based on consumer intimacy and consumer segmentation needs. Responsibilities include but are not limited to managing marketing plans and campaigns, communication strategy and materials, advertising, public relations, digital, social media, consumer intimacy/research, consumer segmentation, product packaging, promotional and point of purchasing marketing. Partners closely with senior brand leadership and provides input into the development of brand strategy. Leads and executes brand initiatives to grow brand equity and brand identity in the market and ultimately enhance the consumer experience and loyalty. Strengthens brand equity by developing, leading, and executing comprehensive and fully integrated marketing programs that address targeted consumer segment needs. Serves on a cross-functional team consisting of product development, engineering/R&D, sales and operations to create innovation strategies and briefs, platforms and new product segments based on consumer insight and market research. Performs initial business case development, consumer positioning and alignment to demand space. Manages product packaging, design and communication briefs. Owns, leads and executes the marketing communication strategy and plan which includes but is not limited to marketing campaigns, graphics, photography, print/TV, advertising, video, packaging, point-of-sale, product catalogs, social media, digital,... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/0F36687F353342E9