Job Information
Teladoc Health Inc Senior Associate, Growth Marketing in Purchase, New York
Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you're empowered to show up every day as your most authentic self and be a part of something bigger - thriving both personally and professionally. Together, let's empower people everywhere to live their healthiest lives.
Summary of Position
This is a strategic role where you will contribute to the ongoing evolution of our chronic condition management B2C growth marketing strategies. This role will own user acquisition efforts for several product lines and channels, launching and iterating on new growth initiatives, and experimenting on how to revise our acquisition approach to achieve optimal new-member enrollments. This role will leverage growth marketing skills, partner closely with data science, operations, product, creative and clinical teams, and apply strategic thinking around best ways to navigate complex healthcare ecosystems to drive growth in a fast-growing part of the company.
Core competencies that will help ensure your success in this role include communication, problem-solving, project management, data analysis, and a knack for forming trust-based relationships. A great candidate also has a flexible mindset and enjoys working in a fast-paced environment. He/she/they can take guidance and run with multiple projects simultaneously, informing when there are hurdles that require collaboration to overcome.
Essential Duties and Responsibilities
- Support the Growth Marketing team in driving member acquisition for Teladoc Health's chronic condition programs.
- Develop and execute creative new marketing campaigns, working with cross-functional teams to bring campaigns to life.
- Drive and manage A/B and multivariate tests across channels (direct mail, email, outbound phone, web, SMS); deliver results as well as insights for the rest of the team.
- Identify and execute novel opportunities, using a philosophy to create pilots to validate proof of concept before taking key learnings to expand.
- Perform research to glean insights and identify new growth opportunities.
- Define, drive and measure KPIs for all initiatives.
- The time spent on each responsibility reflects an estimate and is subject to change dependent on business needs.
Qualifications Expected for Position
- 1-3 years of a proven track record of driving towards growth goals under set targets, timelines and budgets.
- Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
- Demonstrated ability to drive towards growth targets under CAC or ROAS constraints.
- Master of hypothesis-driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
- Deep understanding of user acquisition, how to help users find their "aha" moment, and how to build a growing active user base over time.
- Understanding of what makes effective and strong direct response creative across a variety of formats with a framework to keep adjusting and learning based on experimentation.
- Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
- Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
- A team-first attitude with strong self-awareness to openly share and receive feedback and to never stop learning and improving.
- Ability to build, grow and improve partnerships cross-functionally.
The base salary range for this position is$70,000 - $90,000.In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed hereTeladoc Health Benefits 2024.Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications.This information is applicable for all full-time positions.
Why Join Teladoc Health?
A New Category in Healthcare:Teladoc Health is transforming the healthcare experience and empowering people everywhere to live healthier lives.Our Work Truly Matters: Recognized as the world leader in whole-person virtual care, Teladoc Health uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care, at every stage in a person's health journey.Make an Impact: In more than 175 countries and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages more than a decade of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.Focus on PEOPLE:Teladoc Health has been recognized as a top employerby numerous media and professional organizations. Talented, passionate individuals make the difference, in this fast-moving, collaborative, and inspiring environment.Diversity and Inclusion:At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.Growth and Innovation:We've already made healthcare yet remain on the threshold of very big things. Come grow with us and support our mission to make a tangible difference in the lives of our Members.
As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status or pregnancy.
Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health, we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA). Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health's Notice of Privacy Practices for U.S. Employees' Personal information is availableat this link.
Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly