Marketing and Communications Director

Job Details

Job Location

Adelante Healthcare Center Support Office - Phoenix, AZ

Position Type

Full Time

Education Level

Bachelor's degree

Job Category

Health Care

Description

POSITION SUMMARY

The Marketing and Communications Director will provide strategic direction and execution of all organizational marketing initiatives. The Marketing and Communications Director is a highly capable and entrepreneurial minded individual who develops and incorporates comprehensive marketing strategies that align with our business goals. Major responsibilities are to develop, implement, monitor, and evaluate internal and external strategies that include marketing, advertising, promotions, design, partnerships, sponsorships, and public relations activities that support and maximize the positive exposure of Adelante Healthcare. The Marketing and Communications Director will coordinate with internal stakeholders to ensure brand consistency and effective communication through the organization.

EXPECTATIONS

Every Adelante Leader will strive to maximize the performance and contribution of each team member to Adelante Healthcare and the community that we serve every day. Leaders will set clear performance expectations, provide on-going feedback and coaching to improve results and outcomes and provide regular performance evaluations. Leaders are also expected to work in a manner that demonstrates a commitment to quality, patient safety, employee engagement, innovation, and model for all other employees the highest standards of personal integrity, professionalism, and competence.

OUR CORE VALUES

• Inclusion

• Nurture

• Service

• Purposeful

• Integrity

• Resilient

• Engaged

Qualifications

ESSENTIAL SKILLS AND EXPERIENCE:

• Bachelor’s degree in business, marketing, or other relevant field (Masters preferred).

• Ten (10) years (minimum) experience as a high-level leader managing teams and projects

• Proven track record for developing marketing and communications strategies for campaign development, with a focus on innovative brand building and patient acquisition programs.

• Communications skills are comprised of written, verbal and presentation capabilities to include excellent business English (Spanish also preferred), spelling, and punctuation skills.

• Experience creating and managing effective public relations and reputation management strategies.

• History of working closely with executives and adapting to their tone and style.

• Ability to perform a variety of assignments requiring considerable exercise of independent judgement

• Experience with and ability to multitask and thrive under pressure. Must be flexible, energetic, and a self-starter

• Thrives in a fast-paced environment, integrating disparate activities, new technologies, and agendas while adhering to deadlines and budgets.

• Ability to create compelling stories and campaigns that showcase our positive impact on patients and the communities we serve.

• Skilled in initiating and building valued relationships externally and internally with leaders across a complex, highly matrixed organization.

• Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision making

• Proficiency in public relations, business development strategies, customer experience enrichment, analytics

• Excellent copy writing skills and ability to rework technical content for a wider audience.

• Be self-motivated, flexible, confident, energetic, and creative.

• Competency in working with people of various cultures

• Evidence of valid Arizona driver’s license and current auto insurance

• Ability to maintain confidentiality

• Prioritization and multi-task skills are required

• Valid Level One Fingerprint Clearance Card issued by the Arizona Department of Public Safety for all specialty behavioral health locations

• In-design or any form of graphic design software.

• Advanced project management skills.

• Experience with social media marketing and trends

  POSITION RESPONSIBILITIES/ESSENTIAL:

• Manage the monthly creation and internal distribution of Adelante’s internal employee newsletter communication.

• Manage, prepare, and create marketing collateral and promotional material for large organizational outreach events.

• Coordinate various integrated communication and marketing and advertising activities including determining and managing of marketing department budget.

• Lead efforts to accelerate digital transformation in marketing as a driver of business and patient growth.

• Drive brand positioning, differentiation, and brand equity to enhance market share and brand awareness

• Monitor and analyze marketing trends, consumer insights, data analytics, and competitor activities to identify growth opportunities and maintain competitive edge

• Coordinate the development, production, or implementation of marketing materials.

• Track campaigns; prepare performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications.

• Maintain open lines of communication with all departments and providing prompt answers to requests.

• Design, write and maintain content and provide monthly updates to company website.

• Facilitate the writing, tracking and delivery of press releases and other Public Relations activities as necessary.

• Develop and advance the strategy and voice for our Executive and Senior Leadership Teams via executive communications, speaking engagements, poster presentations, and media interviews.

• Support various departments with needed collateral, communications, and marketing material.

• Create and curate content from across the organization and externally that supports our brand.

• Manage internal communications, media relations, social media content, and partnership marketing.

• Work with patients and assist in developing case studies, references, and testimonials (mission moments).

• Create and implement organizational marketing and communications plans in alignment with the current strategic plan.

• Oversee all internal and external communications (including public relations/outreach) to ensure messaging is on point and aligned with the brand.

• Be the liaison with representatives of media and advertising for the company.

• Other duties as requested or assigned

  NONESSENTIAL SKILLS AND EXPERIENCE:

• Demonstrated experience as an Advocate for Health Care or Human Rights

• Fluency in a language in addition to English (Spanish preferred)

  Additional Duties and Responsibilities

• Other duties as requested or assigned

  PCMH

  All employees are responsible for promoting and participating in interdisciplinary communication and collaboration to enhance the delivery of quality across the health care system. Employees should maintain an environment which supports and engages patients and co-workers in a caring team-based model to promote wellness and improve health outcomes.

  Adherence to Compliance and Code of Conduct

  All employees are required to comply with Adelante Healthcare’s written standards, including its Compliance Program and Standards of Conduct, policies and procedures and reporting of any conduct that potentially violates Adelante’s legal or compliance requirements. Such compliance will be an element considered as part of the regular performance evaluation.

  PHYSICAL DEMANDS AND WORK ENVIRONMENT

  The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  Physical demands: While performing the duties of this job, the employee may be required to sit for long periods of time, is required to stand, walk, use hands to handle or feel objects, tools or controls; reach with hands and arms; climb steps/stairs; balance; stoop, kneel, crouch or crawl; talk or hear; smell; manage stress as it relates to essential job functions. The employee must frequently lift and/or move up to 25 pounds without assistance and may occasionally be required to lift or move up to 50 pounds with assistance. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

  Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time when traveling to various clinic sites. The noise level in the work environment is usually moderate. The employee may be subject to health hazards (contagious diseases, blood borne pathogens, etc.) when working in the clinic area.