Job Information
Publicis Groupe Vice President, Account Director in Philadelphia, Pennsylvania
Company description
What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022.
We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you.
We’re interested in you—are you interested in us? Keep reading, and let us know.
At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.
We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster.
Overview
The VP, Account Director is responsible for the day to day running of one of the largest accounts, which includes financial processes and profitability while proactively managing and developing team members. The VP, Account Director is expected to be a strategic client contact and advisor, with visible ongoing engagement.
Responsibilities
Own the client relationship on assigned brand
Own the brand strategy and effectively influence the client to achieve brand objectives. Contribute to and may be accountable for new business development
Be responsible for staffing, managing, and leading the assigned account team
Agency Operations
Understand agency revenue and profitability model and ensure work is completed within budget by project. Own the revenue and forecast for the brand. Determine and negotiate budget needs; provide input to fee development. Vigilantly seek to optimize agency services and internal resources
Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed.
Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices
Advance best practices in agency process
Develop staff, mentor
Knowledge
Approach brand from holistic marketing perspective. Integrate emerging technologies into client recommendations
Have a comprehensive understanding of client's business and have a thorough understanding of industry business trends. Be alert to changes in clients’ marketplace. Have broad knowledge of what’s going on in the marketplace to offer solutions to clients
Cultivate relationships with appropriate thought leaders to help maintain solid knowledge of client’s business
Be an expert in multiple channels and audiences—enough knowledge to be able to act agnostically when making decisions on behalf of the client
Strategy
Own the brand strategy. Own, and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business. Be sought as strategic leader by the team.
Spearheads the presentation to client of annual plans and significant interim programs
Be responsible for new business opportunities and driving growth on assigned brands
Tactics and Execution
Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution.
Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback
Approach brand from holistic marketing perspective and look at all media and forms of digital marketing, communications, and advertising to develop outcomes that meet client objectives
Proactively coordinate and integrate across all agencies at BAL’s direction, as needed
Have a solid knowledge of PH businesses, offerings, and tools
Client Relationship
Own the client relationship on assigned brands. Effectively sell the creative product to the client
Very client facing. Outstanding client service and relationship building. Proactively manage relationship with clients and seek opportunities to strengthen/build new relationships as needed
Seek opportunities to showcase agency work among current and prospective clients
Find opportunities to grow business within current accounts and into new accounts
Be and be seen as point person for senior client
Have excellent presentation skills
Demonstrate ability to adapt to various client corporate cultures
Solve client issues and independently moderate conflicts with significant complexity and political sensitivity
Qualifications
Candidate must have solid HCP experience
Experience in biologics is preferred
Channel-agnostic as exhibited by experience in at least 2 functional areas: professional, consumer, digital, PR, med ed, etc
Proactive and action oriented. Great multitasker
Exhibits integrity and trust
Exhibits self-development
5+ years of experience managing others
Pharma advertising experience is required
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $119,510 - $171,675 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/18/2025.