Job Information
Publicis Groupe Senior Associate, Point of Care in Philadelphia, Pennsylvania
Company description
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Overview
As a Senior Associate, Point of Care , you will support the execution and management of Point of Care media programs for assigned clients. You will work closely with the Point of Care media team, strategy teams, and external media partners to ensure seamless execution, monitoring, and optimization of campaigns. Reporting to the Point of Care Supervisor , you will gain experience in the planning process, campaign execution, and media partner management.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Day-to-Day:
Assist in the development of Point of Care RFPs and media recommendations
Support campaign execution, including partner communication, deliverable tracking, and media placement setup
Monitor media performance, ensuring compliance with agreed-upon KPIs and campaign objectives
Assist in creative spec management and delivery coordination with media partners
Contribute to data collection and analysis for Point of Care media planning and activation
Support forecasting of media investment at the partner level
Assist in preparation and validation of HCP target lists for media partners
Conduct regular validation and verification of partner deliverables, ensuring compliance with contracted agreements
Collaborate with internal teams across capabilities to support Point of Care initiatives
Knowledge You Will Gain
Understanding of the agency workflow and how campaigns progress from planning to execution
Deepened knowledge of the Point of Care media marketplace and key partners
Familiarity with negotiation and contract processes for Point of Care media buys
Exposure to media planning tools and processes used for strategy and execution
Practical experience in media analytics and performance reporting
Qualifications
18 months to 2+ years of media planning, buying, or related industry experience
1+ years of experience with MS Excel (ability to perform complex functions preferred)
Exposure to healthcare or HCP media (Point of Care, Out of Home, or related fields) is a plus
Strong organizational skills and attention to detail in media execution
Additional information
Compensation Range: $53,200 - $70,560 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/25/2025.
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