Performance Marketing Specialist - Essity244398  

DESCRIPTION/RESPONSIBILITIES: About the Role  Essity is looking for an experienced Performance Marketing Specialist to contribute to the optimization of e-commerce marketing campaigns. The Performance Marketing Specialist supports the activation, evaluation of multi-channel, multi-markets and/or multi-brand digital marketing campaigns to improve the category performance.

The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid role.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.  

What You Will Do   * Campaign Performance Monitoring: Utilize various analytical tools and methods to monitor and report on campaign performance. Identify trends, anomalies, and opportunities for optimization.  * Campaign Objective Definition: Collaborate with stakeholders to define campaign objectives, conversion goals, and key performance indicators (KPIs). Align campaign strategies with overall business goals.  * Tactical E-commerce Paid Media: Manage both onsite and offsite e-commerce paid media efforts. Optimize ad placements, bidding strategies, and targeting to maximize ROI.  * Holistic Management: Take a top-down approach, analyzing data at the brand, category, product family, and SKU levels. Ensure consistency and alignment across all levels of the product hierarchy.  * Actionable Insights: Support and drive actions related to: conversion rate optimization, merchandising decisions, pricing strategies, portfolio and assortment management.  * Collaboration and Feedback: Work closely with brand managers, providing feedback and actionable recommendations. Continuously improve campaign performance based on insights.

Who You Are  * Bachelor's degree in Marketing, Business, or a related field.  * Proficiency in analytical tools (e.g., Google Analytics, Adobe Analytics, etc.).  * Strong Excel skills for data manipulation and reporting.  * Excellent communication skills to convey insights and recommendations effectively.  * Experience with e-commerce platforms (Amazon, Walmart, etc.) is a preferred.

Compensation and Benefits:   Competitive annual salary + annual incentive bonus/sales incentive + benefits 

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.  

Along with competitive pay you will be eligible for the following benefits:   * United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance   * Wellness program provided through Rally    * Healthcare and Dependent Care Flexible Spending Accounts (FSA)   * 401(k) with employer match and annual employer base contribution   * Company paid Basic Life, AD&D, short-term and long-term disability insurance   * Employee Assistance Program   * PTO offering with Paid Holidays   * Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance   * Employee discounts program   * Scholarship program for children of Essity employees.  

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.