Description JOB SUMMARY: The Retail Product Support Sales Rep, Power Systems position is responsible for providing world class Power Systems solutions to Western States Equipment Company's retail customers. Contact will be made through both direct and indirect channels to establish partnerships with our customers that ensure a world class customer experience at every interaction. The RPSSR - Power will use a value-added approach, leveraging all the resources of the dealership to discover and execute Parts and Service opportunities. SUCCESS AT WESTERN STATES: Western State's culture is based on passion for our Vision, Mission, and VALUES. We are fiercely committed to SAFETY and sending every employee, safely home, every day. We strive for EXCELLENCE in all we do and are proud to be a "play to win" organization. We act with INTEGRITY in each and every decision we make. Our People and TEAMWORK drive a fun and engaging culture. We are ACCOUNTABLE as individuals and as an organization. ESSENTIAL FUNCTIONS: Safety Actively cares, promotes, manages, and advocates safety at Western States. As a leader and team member in the organization, it is critical to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable safety policies, procedures and standards. Maintains clean/clutter free personal work areas to ensure safe environments for all WSECO employees. Adhering to required personal protective equipment (PPE) as identified in safety policy. Sales Strategies and Communication Promotes all aspects of the Dealership by selling parts, service, labor, Customer Support Agreements, and generating engine and rental sales leads. Employs sales tactics and strategies to sell the capabilities of Western States' Power Systems to existing and potential customers. Practices proactive account stewardship on assigned accounts, establishing and utilizing PAR values. Communicates with other team members to ensure a consistent, predictable, and repeatable experience for customers. Manages an account base in an assigned territory. Employs a disciplined call campaign to qualify accounts, updates the customer's complete account information, and begins to develop the relationship. Prospects customers that are currently unassigned and own zero to six generators. (The customers assigned to an RPSSR are typically smaller. Although some customers may not have Caterpillar generators, they can still benefit from product support services and offerings.) Qualifies leads and prospects effectively and efficiently to determine the proper channels and progression. Uses CRM tool to document customer information, leads, activities, problems/issues, resolutions and sales transactions cross departmentally. Customer Service and Analysis Responds to the needs of customers. Performs all sales functions and ownership of the transaction throughout. Analyzes all customer data to identify up sell opportunities and increase customer awareness of WSECO capabilities. Collaborates with Power Systems Product Support Sales Representatives and other department's Sales Representatives to coordinate service opportunities in assigned areas. Works closely with Service and Parts Department employees to ensure a seamless transaction start to finish. Promotes and manages marketing campaigns designed to drive business into assigned areas. Conveys customer expectations to internal employees to exceed the expected customer experience. Adheres to all customer care standards. Actively cares and advocates safety at Western States. Adhere to all applicable safety policies, procedures and standards. May accomplish training and serve as a team member in support of Western States' strategic programs, projects, and initiatives. Works within to promote corporate vision, mission, and values of the organ