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Job Number #164113 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, Hill’s is the place to be!

Hill’s Pet Nutrition is a multibillion dollar, global division of Colgate-Palmolive Company and the maker of Prescription Diet and Science Diet pet food. Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best groundbreaking pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide. Our company is a globally recognized Best Place to Work.

The Sr. Manager, Omni Shopper Marketing - Superstores role is responsible for the development and execution of shopper strategy, programs, and go-to-market activities to achieve the brand's short and long term business objectives. Key objectives include championing the shopper marketing initiatives and implementing the digital strategy for our eCommerce customers and sharing standard processes that help drive growth and shopper engagement.

What You Will Do:

Omni-Channel Strategy Development:

• Lead the creation and execution of omni-channel shopper marketing plans that integrate both in-store and digital touchpoints, enhancing the customer journey across all channels.

• Partner with cross-functional teams (e.g., sales, digital marketing, brand marketing) to align shopper marketing strategies with broader brand growth plans and business goals.

• Analyze shopper behavior and market trends to inform strategy, ensuring campaigns are data-driven and result-oriented.

In-Store Execution:

• Oversee in-store activation and visual merchandising programs, ensuring seamless execution in collaboration with retail partners.

• Drive the development of compelling point-of-sale materials, displays, and promotions to engage shoppers and drive conversion at the shelf.

• Coordinate with field teams and retail partners to ensure flawless implementation of in-store programs and promotions.

Retail Media Strategy:

• Lead the development of retail media strategies driving awareness, engagement, and sales.

• Work closely with retail media partners and media agencies to design, implement, and optimize campaigns, utilizing both paid and owned media channels to reach target consumers effectively.

• Develop and manage retail media budgets, optimizing spend to deliver the highest ROI.

Performance Tracking & Reporting:

• Monitor and report on campaign performance, providing insights and recommendations to optimize future initiatives.

• Track and analyze key performance indicators (KPIs) such as sales lift, ROI, traffic, and engagement to evaluate the success of omni-channel campaigns.

• Conduct post-campaign analysis and present findings to senior leadership, highlighting successes, learnings, and opportunities for improvement.

Retailer and Vendor Collaboration:

• Build and maintain strong relationships with key retail partners, understanding their business needs and leveraging these insights to develop tailored marketing solutions.

• Negotiate with retailers on joint business plans, co-marketing initiatives, and promotional strategies to drive category growth and brand presence.

• Collaborate with external agencies, suppliers, and third-party vendors to ensure the highest quality execution of programs and materials.

Team Leadership & Mentorship:

• Mentor and lead junior members of the shopper marketing team, providing guidance on best practices and professional development.

• Foster a collaborative environment and ensure effective communication across the team and with other departments.

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (MBA or equivalent experience preferred).

• 7+ years of experience in brand marketing or omni-channel shopper marketing or customer development, with a strong focus on in-store execution and retail media strategy.

• Proven track record of developing and executing successful in-store and digital campaigns across multiple retailers and platforms.

• Experience managing retail media budgets and optimizing spend across various digital media channels (e.g., programmatic, display, search, social, etc.).

• Strong strategic thinking with the ability to execute tactical plans effectively across multiple channels.

• Expertise in shopper behavior, consumer trends, and retail analytics.

• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.

• Analytical mindset with the ability to interpret data, optimize strategies, and provide actionable insights.

• Strong collaboration and relationship-building skills with internal teams and retail partners.

• Proficient in Microsoft Office Suite, with advanced Excel skills; experience with retail media platforms and analytics tools is a plus (e.g., Google Analytics, Nielsen, Kantar, etc.).

• Results-oriented with a strong passion for driving growth in the retail sector.

• Ability to thrive in a fast-paced and dynamic environment.

• Excellent communication and interpersonal skills, with the ability to influence and lead across all levels of the organization.

• Innovative and creative, always looking for new ways to engage shoppers and drive brand success.

Preferred Qualifications:

• Master's Degree

• In-depth knowledge of retail media networks and shopper insights would be an asset

Compensation and Benefits

Salary Range $116.000,00 - $163.000,00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.

For additional Colgate terms and conditions, please click here (https://www.colgatepalmolive.com/content/dam/cp-sites/corporate/corporate/en_us/corp/locale-assets/pdf/colgate-terms-and-conditions-2023.pdf) .

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