Marketing Automation Intern - Kansas City

Date: Sep 10, 2024

Location:

Overland Park, KS, US

Company: Black & Veatch Family of Companies

Together, we own our company, our future, and our shared success.

As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.

Company : Black & Veatch Corporation

Req Id : 105456

Opportunity Type : College Intern

Relocation eligible : No

Full time/Part time : Full-Time

Project Only Hire : No

Visa Sponsorship Available: No

The Opportunity

The Marketing Automation & Operations Intern will help define, execute and measure successful Marketing analytics including demand and lead generation initiatives for the Enterprise Marketing team as well as in support of business unit marketing efforts.

Job duties may include

• Ensure programs and audience segments are configured to meet campaign goals

• Apply experience with custom data objects, dynamic content, responsive templates, A/B testing, etc

• Monitor and ensure lead data quality and integrity, flow and routing between marketing automation platform and CRM

• Ensure lead/marketing processes comply with legal regulations (i.e., GDPR)

• Support the reporting of campaign metrics through ongoing collaboration with the Marketing Analytics Team

• Monitor and manage ongoing database health strategies and contact acquisition measurement

• Manage process for manually uploading contact lists into marketing automation

• Provide insights and creative approaches to aid in campaign optimization, and leveraging data from across the marketing technology stack

Key Responsibilities

• Help manage our marketing automation platform to optimize lead generation from email programs and content marketing, automated trigger and nurture programs, behavior/lead scoring, and other tactics

• Apply expertise and support the technical configuration, integration and coordination of our marketing automation platform, Eloqua

• Responsible for the integrity of the marketing automation architecture, customer data governance and compliance, and integration with other marketing platforms

• Build, launch and optimize emails and campaigns, including standardizing templates, setup, testing, scheduling

• Monthly newsletters across four regions

• Behavior based drip email campaigns

• Ad hoc sends to support events and campaigns

Preferred Qualifications

• Current enrollment in Marketing, Communications or a related degree program preferred

• Work experience in a marketing related role or internship preferred

• Marketing Automation experience. preferably Eloqua

• CRM experience, preferably Salesforce.com

• Demonstrated familiarity in marketing analytics preferred

• HTML coding expertise (dynamic and responsive emails, web and landing pages) preferred

Minimum Qualifications

Current enrollment in Journalism, Communications, Marketing, Digital Marketing, Multimedia, Public Relations or a related degree program. No experience required. All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Competencies

• Strong collaboration and teamwork

• Strong attention to detail with an analytical mind and outstanding problem-solving skills

• Ability to influence, work, collaborate, and communicate with peers across different teams with varying levels of marketing acumen

Work Environment/Physical Demands

Professionals located near a Black & Veatch office have the option of a hybrid work model that offers a balance between working together in person and the flexibility of remote work. Our hybrid work model means you will work three days in the office and two days from another location of your choice.

Salary Plan

MAC: Marketing & Communications

Job Grade

097

Black & Veatch endeavors to makeaccessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1-913-359-1622 or via our. This contact information is for disability accommodation requests only; you may not use this contact information to inquire about the status of applications. General inquiries about the status of applications will not be returned.

Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.

Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.

To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.

A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.

We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership.

By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.

Black & Veatch Holding Company, its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.

For our EEO Policy Statement, please click. If you’d like more information on your EEO rights under the law, please clickand.

Notice to External Search Firms : Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.

Nearest Major Market: Olathe

Nearest Secondary Market: Kansas City

Job Segment: Engineer, Engineering