POSITION PURPOSE : The Marketing/Sales Representative is responsible for generating business from referral sources to meet agency growth and revenue goals.

BENEFITS :   Hourly pay plus commissions. Paid Time off.

PRINCIPAL ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS:

The duties and responsibilities described below do not represent a comprehensive list for this position.  Additional tasks may be assigned periodically as necessitated by business demands.

• Drive business growth by spending a majority of the workday in the field developing referral relationships that result in eligible referrals (majority of time is spent in the field).

• Educate referral sources and the community about the referral process, company differentiators and the ease of making referrals.

• Understand the philosophy of the private duty homecare model. Remain current on local industry trends to represent and differentiate Visiting Angels and its services in the local market.

• Effectively articulate the benefits of private duty homecare services to both professional referral sources and consumers.

• Develop new and ongoing referral relationships with targeted accounts identified in the marketing plan to increase referrals and achieve business growth goals.

• Accurately generate required reports and documentation of sales activity within designated timelines.

• Assist with planning and execution of all digital marketing initiatives, including: PPC, SEO, Email, Social Media, display marketing campaigns to increase traffic, generate quality leads and referrals.

• Utilize company resources to ensure an appropriate return on investment.

• Develop the marketing plan by assessing community needs, outlining marketing strategy/objectives, qualifying key accounts and identifying specific marketing action items with measurable goals.

• Effectively communicate with the agency team and referral sources.

• Maintain regular and predictable attendance.

• Perform other functions as deemed appropriate by the management team.

• Maintain absolute confidentiality of all information pertaining to employees, clients and clients’ family members.

  REQUIRED JOB KNOWLEDGE AND SKILLS :

• Associates Degree in Marketing, Business Management or Communications preferred.

• Minimum of one year experience in the private duty homecare industry preferred.

• Experience with public speaking with demonstrated presentation skills.

• Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, scheduling systems and other healthcare industry-related software. 

• Basic understand of digital marketing: Social Media, SEO, and PPC.

• Demonstrate ability to work well with a team.

• Results-oriented.

• Ability to form relationships and maintain rapport with referral sources.

• Ability to listen and communicate clearly, fluently and diplomatically – both orally and in writing.

• Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions.

• Work independently with minimal direction and/or supervision.

• Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence.

• Ability to lawfully work in the U.S.

Powered by JazzHR