Database Marketing Coordinator (req5253)

Job Number: req5253

Job Title: Database Marketing Coordinator

Number of Openings: 1

Job/Employment Type: FT

Country: USA

State/Province: New York

City: Niagara Falls

Job Category: Marketing

Career Level: Entry Level

Level of Education: High School Diploma/GED

Years of Experience: 1-3 years

Position Description

JOB SUMMARY:

The Database Marketing Coordinator is responsible for the effective coordination, planning and implementing of direct marketing programs that will increase property revenues and customer loyalty as well as analyzing the success of all direct marketing initiatives and making appropriate adjustments to future programs. The Database Marketing Coordinator utilizes strong analytical skills with core systems & customer databases to support marketing functions and other departments with reports and analysis to achieve departmental and property revenue goals. The Database Marketing Coordinator will ensure the accuracy and timeliness of all direct marketing activities including promotional setups, list and file generation, reports & analysis and campaign execution. All duties are to be performed within the guidelines of the Seneca Gaming Corporation’s policies and procedures, Internal Control Standards and objectives.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

• Responsible for the coordination and implementation of accurate and timely Direct Marketing and Internet Marketing and Advertising initiatives.

• Facilitate direct marketing efforts with internal departments, sister properties and vendors.

• Coordinate a direct marketing campaign to include but not limited to; setting up marketing offers in gaming system, using campaign management tools and other query software to define customer segments and execute marketing programs, creating/updating marketing reinvestment matrixes and relevant support & mail files, fielding inquiries, processing data and coordinating data files, copy and paperwork with print and mail vendors.

• Follow Database Marketing standards and Internal Audit guidelines to ensure quality and minimal errors for all database marketing processes.

• Assists in strategic direction of specific direct marketing initiatives by coordinating analytical support, as well as interpreting these analyses and articulating sound program/offer recommendations.

• Build and run database queries against customer database using relational database software.

• Create and maintain Marketing databases that import, manipulate and export customer data.

• Create segmented customer lists for mail, telephone and email marketing campaigns. Create offers and matrices for segmented lists.

• Maintain the general hygiene of the customer database as related to bad addresses, bad data, and duplicate accounts.

• Prepare test scripts and documentation for the rollout of new marketing technology, new campaigns, new programs and/or system changes.

• Provide technical and organizational support for Player Development and Marketing through database reporting and analyzing.

• Provides pre-campaign and post-campaign analytical support for all direct marketing efforts.

• Track and review customer direct marketing programs to determine the number of invitations, response rate, attendance rate, player activity, casino revenue, etc.

• Working closely with Database Marketing Manager, Direct Marketing Manager and Advertising team on proofing all mail pieces to ensure accuracy.

• Working with Database Marketing Manager and Direct Marketing Manager to ensure all Direct Marketing drop dates are met.

• Execute promotional drawings in conjunction with the Promotions and Income Audit teams.

• Evaluating and compare competitor’s programs.

• Prepare reports and analysis to better understand the business and to identify opportunities for revenue generating and cost-savings programs.

• Responding to calls and requests regarding monthly coupon mailers and other promotional programs

• Contribute and assist with special projects as needed.

• Attend and work events and entertainment functions as needed.

• Coordinate submission of marketing documentation to internal departments (Income Audit) for review and auditing purposes.

• Held accountable, to the highest degree, for accuracy and thoroughness of reports and all data related projects.

• Maintain a current understanding of all policy and guidelines regarding information security including the Seneca Gaming Corporation Acceptable Use Policy. Understand and comply with all information security policies and procedures at all times.

• Provide exceptional customer service to all patrons and communicate in a pleasant, friendly and professional manner at all times. Maintain a professional work environment with supervisors, managers and staff.

• Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies.

• Must complete all required SGC Training programs within nine (9) months from commencement of employment.

• Attend all necessary meetings.

• Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by a 24-hour schedule.

  Position Requirements

  Each position has varying minimum qualifications. In the absence of fully qualified candidates, some requirements may be waived.

  Education/Experience:

• Must be 18 years of age or older upon employment.

• Bachelor’s degree in Finance, Accounting, Marketing, Business Administration or Economics is preferred.

• Must be proficient and have 1 to 3 years of experience interacting with Bally’s ACSC (version 10.1 or higher) or other casino/property management system, which includes a strong knowledge of player ratings, promotional setups/issuance/redemption, player contact information screens and other marketing related information.

• Proficiency with all Microsoft software is required including Word, Excel, and PowerPoint. Microsoft Office is required.

• Experience with Showcase, Microsoft Access or other relational database software is preferred. Understanding of SQL is desirable.

• Understanding of direct marketing list segmentation techniques and theories is desirable.

• Must be very detail oriented, well organized, and self-motivated.

• Experience with Bally BI or other casino-related Business Intelligence and Campaign Management solution is an asset.

• Must be able to ensure excellent customer service achieved by delivering the highest quality of service to internal and external guests, being a role model, having positive influence on others, and being dependable

• Must have ability to multi-task and be an effective problem solver.

• Proven ability to meet deadlines; while maintaining high standards of accuracy and efficiency.

• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

• Must have a proven ability to work effectively in a team environment.

• Scheduling flexibility and dependability required.

  Language Skills and Reasoning Ability:

  Must possess excellent communication skills.

• Ability to write routine correspondence and to speak effectively to the public, employees and customers.

• Must have the ability to deal effectively and interact well with the customers and employees.

• Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.

Physical Requirements and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. When on the casino floor, the noise levels increase to loud.Must be able to work in an environment where smoking is permitted.

• Must be able to stand, walk, and move through all areas of the casino.

• Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees, and members of the business community in all situations.

• Adequate manual dexterity to operate office equipment.

• Light lifting.

• Occasional travel.

• Must be able to effectively understand and communicate to candidates and employees.

• Must be able to stand, walk, and move through all areas of the casino.

• Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees, and members of the business community in all situations.

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