Company Description

PlatformGSK is a bespoke agency proposition for GSK and is one of Publicis Media’s three dedicated global client groups, designed to drive the future model of Publicis through transformation in technology and ways of working. We blend Media with Data and Technology to create stronger Consumer connections. It is composed of more than 600 media, data and technology experts around the world and is centered around driving client growth by blending media, data and technology to create most relevant and powerful consumer experiences. GSK is one of Publicis Media’s biggest clients globally.

Job Description

Overview:

The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.

The Supervisor oversees the development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video channels within Zenith’s Precision team. They must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.

The Supervisor owns planning activities for complex or large-spend campaigns, and is responsible for generating insights while driving learnings across the full suite of the client’s digital activities.

As the day-to-day point of contact for Strategy and Activation colleagues within Zenith, he/she owns the development of programmatic education for clients, internal and external status documentation, and facilitates discussion during client meetings when strategy or campaign insights are being presented.

The Supervisor will possess the technical skills to flawlessly execute high-profile programmatic campaigns, employ best practices, and provide constructive critiques to junior and senior teammates about campaign design in order to exceed client objectives.

Alongside the Director, the Supervisor will be tasked with innovative thought leadership around audience strategies, data applications, and campaign optimization. To achieve this, the Supervisor will also be asked to build strong relationships and establish clear lines of communication with ad tech partners in the industry.

Responsibilities:

• Direct and manage the daily workflow of all Precision campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps

• Trafficking and placement oversight

• Interface with Strategy and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion

• Exposure to and working knowledge of the Private Marketplace (PMP) landscape

• Review client deliverables for quality and ensure that any recommendations are sound and viable

• Assume accountability and ownership of Precision campaign execution for assigned client accounts

• Understand and effectively communicate Precision’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts

• Monitor and report on campaign performance in collaboration with the Analytics team

• Participate in billing and forecasting exercises for senior management

• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity

• Adopt established account management standards and enhance campaign best practices

• Maintain accountability for QA procedures across upcoming and live campaigns

• Regularly challenge the status quo and bring innovation to all levels of the organization

• Assist in training, mentoring, and developing team members on technology and addressable media concepts

• Assist in the growth of junior team members through regular 1:1 meetings, identifying career development opportunities, being a sounding board for questions, etc.

• Help improve communication and collaboration within the team and the agency

• Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance

• Experience with CPG, Retail, Telco and/or Finance clients highly desirable but not required

• Bid Strategy management.

• Platform management

Qualifications

• Four-year college degree

• Understanding of biddable/programmatic media planning & buying elements

• Strong analytical and mathematical skills

• Excellent communication and writing skills

• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks

• 5+ years of experience managing Display, Video, Social and/or Mobile Programmatic Media Buying

• Working knowledge and programmatic buying experience should include technologies such as Turn, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs

• Proficiency in Microsoft Office solutions

• 2+ years with increasing levels of responsibility within an agency or media company

• 2+ years of people management experience, managing 2+ reports in an account management/client services team is desired but not required for the right candidate

Additional Information

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 - $90,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/19/2024.

24-8484