Description

The AWS Global Brand team is looking for an experienced, self-starting Creative Program Manager to drive on-brand, effective creative development at scale through AWS agencies of record. In July 2024, the Brand team launched an updated brand system with a goal of creating an ownable, recognizable, and unified experience for our customers. As part of the Brand Design Operations team, the Sr Creative Program Manager will play a critical role in driving adoption of this new brand system through the development and managing of Brand programs to support AWS Marketing’s Creative Vendor Program.

The ideal candidate would have demonstrated experience managing creative vendor relationships; working closely with Finance, Procurement, and Brand teams; interpreting and governing brand strategies and guidance; building and managing brand and creative training and auditing mechanisms; and working in large in-house brand or creative teams. You will be adept at succeeding in a dynamic and fast-paced environment, managing competing priorities and opinions, and have a desire to build meaningful relationships. You will earn the trust of your peers, stakeholders, and external partners; demonstrate bias for action and problem solving skills; and maintain clear and concise communication across all initiatives.

This is an exciting opportunity to lead a priority initiative for the AWS Brand team and larger Marketing organization, unlocking efficient, effective, and high bar creative at scale.

Key job responsibilities

• Work collaboratively with Procurement and Finance to ensure effectiveness of the Creative Vendor program.

• Establish and implement processes and mechanisms that allow marketers to easily identify the right agency partner.

• Manage external agency relationships and implement programs meant to ensure success for both Marketing stakeholders and agencies of record.

• Establish and implement training programs, quality control, and auditing mechanisms that ensure agency understanding and adoption of brand guidance.

• Lead internal communications about the Creative Vendor program, processes, and best practices.

• Work closely with the Design Operations Lead to ensure agencies have access to the right tools and templates.

• Manage Brand-requested updates to the Design Portal, Wikis, and other training and education platforms.

• Manage Brand-owned stakeholder and agency support mechanisms including Slack Help channels and office hours.

• Track opportunities for refinement or expansion of brand guidance and tools, and work closely with brand system leads and the Design Operations Lead to implement.

• Track and report on program goals.

• Meaningfully support and collaborate with peers supporting the Creative Vendor Program.

A day in the life

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Hybrid Work

We value innovation and recognize this sometimes requires uninterrupted time to focus on a build. We also value in-person collaboration and time spent face-to-face. Our team affords employees options to work in the office every day or in a flexible, hybrid work model near one of our U.S. Amazon offices.

About the team

AWS Brand is a team of strategists, designers, copywriters, project managers, and beyond, all working to build an inclusive and ownable brand implemented at a global scale. We pride ourselves in being great listeners and question askers, strategic thinkers and problem solvers, working on behalf of the customer and in support of the entire AWS org.

Basic Qualifications

• 6+ years of experience managing creative vendor or agency programs within an in-house brand or marketing organization.

• 10+ years of working within an in-house brand or marketing organization.

• Ability to interpret and communicate brand strategy and guidance to stakeholders.

• Familiarity with design processes, tools, and systems, with a keen eye for optimization and efficiency.

• Excellent project management, communication, and stakeholder management skills.

• Ability to lead cross-functional teams and drive collaboration across different organizational units.

• Strong problem-solving and analytical skills, with a data-driven approach to decision-making.

• Bachelor’s degree or 6+ years' relevant experience within an in-house or brand and creative team.

Preferred Qualifications

• 10+ years of experience managing creative vendor or agency programs within an in-house brand or marketing organization.

• Previous experience in technology or sales-led B2B organizations

• Global or multi-country localization and/or transcreation experience

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.