Company description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."​

The typical Groupe AOR client generates significant retained revenue while Epsilon PeopleCloud (Discovery+Prospect, collectively known as EPC) at those same clients generates approximately $1.4 MM per year. More broadly Groupe clients without a dedicated EPC license still realize benefits from agency’s “inside” environment. Experience with existing and former clients indicates that lack of hands-on support and ability to point to tangible business results can put future potential growth at risk and put strain on the existing media relationship. In 2025 we view EPC adoption as critical rather than viewed as secondary to the overall media spend.

In fact, when properly sold, scoped and implemented, EPC should be considered a gateway to unlocking increased Groupe & Epsilon digital media activation opportunities, and a pathway to greater relationship “stickiness” as well as additional revenue growth. This is specifically important where clients view the efficacy of adjacent offerings (e.g. DMS, LIFT) in direct relationship with the solution effectiveness of EPC; when EPC is not successful, additional Groupe offerings are viewed as suspect.

As the Groupe continues developing and offering solutions to clients’ business problems through Publicis media, services, and technology (EPC), these capabilities have become inextricably linked. Successful EPC-based execution; specifically delivering superior ROAS to clients through better people-based audience segmentation, 1PD enhancement, audience engagement strategy, and dynamic business use case deployment; is more dependent than ever before on successful integration of technology into agency ways of working. While this function requires a specific skill set and expertise straddling the disciplines of technology enablement and media planning it also serves as a key point of contact for the multiple Groupe organizations dependent on EPC for achieving objectives.

Large AOR Groupe clients’ ways of working and Groupe workflow support needs vary significantly from client to client, so a deep understanding of client nuances is needed for Groupe leadership to appropriately position EPC and Groupe capabilities for creating client value. Client-dedicated Groupe EPC support balances this deep understanding of client nuances with centralized Groupe strategic and tactical guidance to best support Groupe delivery teams across new business opportunities and driving value realization for existing clients.

Overview

The Senior Manager, Groupe Tech Relations sits in the Groupe Growth team (dedicated to Publicis top clients, client team, and Epsilon reporting into Groupe Tech Relations Team Lead) and works very closely with the Groupe Client Delivery Leads, serving as the client-embedded Groupe resource for data and tech delivery to client stakeholders. The role works closely with existing Epsilon delivery teams and Groupe Media Solutions, connecting them to Media Client teams and disciplines while representing technology capabilities and overseeing execution against the value promise of Epsilon PeopleCloud, Groupe OS, and other data tech engagement capabilities.

The successful candidate brings 5+ years of direct experience in agency, tech, and ad tech environments and is proficient in data analytics, deployment, and digital activation and sees activation where value is created for clients and the Groupe. Agency background, PeopleCloud and Epsilon expertise is an integral component of a candidate’s experience as well as the ability to lead a team of relationship managers dedicated to Groupe agencies.

Success Criteria for Team Leadership & Assigned Agency – First 12 months

• Leads Pod support structure and way of working development with support from Groupe Tech Relations team lead and Pod lead; solidifying relationships with assigned agency and tech resources.

• Supports the Groupe Tech Solutions agency engagement model across team roles & responsibilities and the methods through which agency, Epsilon, and client stakeholders work together.

• Advances the client in their data maturity, implementing data, technology, and automation solutions to better drive predictable ROI.

• Identifies demonstrable areas of improvement for client EPC and media activation infrastructure.

• Connects with all key stakeholders at Groupe and client to increase maturity and share learnings.

• Implements the necessary EPC and Groupe tools and technology for advanced analytics.

Responsibilities

• Develops strong relationships with key agency & client stakeholders, guiding the delivery teams’ way of working towards the success of deliverables related to EPC and data analytics scope and agenda.

• Serve as relationship manager dedicated to agency models and support the Groupe Tech Relations Team Lead and SVP Groupe Tech Solutions leaders embedded with each agency with growing EPC adoption.

• Assists the creation of and execution against effective and realistic Epsilon data-based Use Cases that can be proactively presented to client stakeholders, designed to add short- and medium-term value, including use cases that may not be completely reliant on the client for success.

• Guide ways of working to successful execution against the client’s ROAS framework and measurement effort.

• Anticipates and initiates delivery optimization discussions with stakeholders at any point during the year.

• Integrates Groupe delivered data and technology platforms into both the client and agency planning and buying workstreams as well as incorporates those platforms into the client-agency creative process.

• Contributes to team plans and goals, effectively supporting all Power-of-One data and tech initiatives across teams including Agency Media, Epsilon Digital, and client media teams.

• Contributes to (and where appropriate leads) QBRs, workshops, Town Halls, bringing a clear and consistent view to leadership of what is working and where improvements can be realized.

• Contributes to (and where appropriate leads) pitch support endeavors and new business content creation.

• Develops strategies for existing clients (ex. QBRs) and new clients (ex. AOR Pitch)

• Designs and supports ever-increasingly advanced audience targeting and segmentation methods using more advanced techniques leveraged from Groupe offered data and platform solutions.

Qualifications

• 5+ years deploying data, tech, and media deployment solutions such as digital advertising cleanrooms, DSP & social activation platforms, and reporting tools like Tableau.

• Strong relationship and project management skills, as well as in-depth experience with media agency teams.

• Excellent communication skills – confident, articulate, and able to write clearly, speak professionally, and translate complex concepts and initiatives to a wide variety of audiences.

• Driven to deliver innovative data, tech, and media solutions with demonstrable business impact.

• Collaborative leadership style, comfortable in a matrixed organization structure.

• Innovative problem solver, client services bias, and a great team player.

• Proven ability to build, develop, and maintain vital relationships across the agency and across the client organization.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

Compensation Range: $73,910 - $116,380 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/09/2025.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

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