About this role:

Wells Fargo is seeking a Senior Lead Data Science Consultant in Channel Marketing Sciences as part of Consumer Data, Analytics, and Artificial Intelligence. This enterprise COE team is responsible for driving effectiveness of marketing channels with data enablement, measurement, and optimization insights across owned and paid marketing channels. You will lead our team charter in paid media channel space across paid search, display media, videos, and offline marketing. Learn more about the career areas and lines of business at wellsfargojobs.com .

In this role, you will:

• Institutionalize and evolve enterprise measurement frameworks and solutions to assess performance of various paid media channels across the business

• Partner with marketing, technology and external partner teams to develop a robust and reliable data foundation with channel and campaign context, and use that to provide meaningful business insights to grow the marketing channels profitably

• Act as a subject matter expert and stay curious on evolving marketing technology landscape and drive innovative applications of those in the business.

• Act as an advisor to senior leadership and marketing partners to develop or influence objectives, plans, resources, and long-term goals for highly complex marketing needs that can be resolved through utilizing data-driven advanced analytical, statistical techniques, algorithms, or models

• Lead the strategy and resolution of highly complex and unique challenges requiring in-depth hypothesis generation and advanced analytics across multiple areas or the enterprise, delivering solutions, and coordination of highly complex activities and guidance to others

• Communicate actionable insights and recommendations using data in a digestible format to a non-technical audience of varying levels, including leadership, across the company

• Mentor colleagues across locations and provide consultation on data science best practices, methods, and tools to leverage

Required Qualifications:

• 7+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science

Desired Qualifications:

• 7+ years of hands-on experience implementing and utilizing digital analytics platforms (Adobe Analytics and Google Analytics), and/or paid media analytics platforms (CDPs, DBM, GSC etc)

• 7+ years of experience in understanding, defining and quality control of website and app tagging

• 7+ years of experience in data science expertise building machine learning based marketing models and audiences particularly for digital

• 7+ years of experience in developing an enterprise marketing analytics measurement framework, channel measurement plans and learning agendas

• Experience communicating insights and recommendations using data in a digestible format to a non-technical audience of varying levels, including leadership

Job Expectations:

• Ability to travel up to 10% of the time.

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Location(s):

• 150 E 42nd St. - New York, New York 10017

• 401 S Tryon St - Charlotte, North Carolina, 28202

Required locations listed.

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$120,400.00 - $287,600.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits

• 401(k) Plan

• Paid time off

• Disability benefits

• Life insurance, critical illness insurance, and accident insurance

• Parental leave

• Critical caregiving leave

• Discounts and savings

• Commuter benefits

• Tuition reimbursement

• Scholarships for dependent children

• Adoption reimbursement

Posting End Date:

29 Sep 2024

* Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

Company: WELLS FARGO BANK

Req Number: R-400693-1

Updated: Fri Sep 20 02:42:49 UTC 2024

Location: NEW YORK,New York